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Alexis Ffrench 'Guiding Light' by Blake Claridge

Rob Ulitski - 3rd Feb 2022

Blake Claridge directs a poignant and meditative promo for modern classical artist Alexis Ffrench. 

The video for Guiding Light builds upon themes of love and loss, and depicts a woman standing on the shoreline, allowing the waves to wash over her bare feet, while an upright piano stands just metres away. Then Ffrench himself appears, playing the refrain of Guiding Light on the piano. 

The idea of connection to nature and to a higher power is elevated by the stormy, unsettled weather, and the subtlety of the performance allows viewers to impress their own experiences onto the concept and form their own attachments to the music.

"On the recce, the sun was out and I had planned things for the perfect sunset," explains Blake Claridge. "But this is England, so on the shoot day we were coming off the back of a storm and shooting in torrential rain. But it was perfect, and just created more drama to what was always going to be a pure and simple piece."

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Rob Ulitski - 3rd Feb 2022

Tags

  • Instrumental
  • Performance
  • Loss
  • Love
  • Meditative
  • poignant
  • Narrative

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Credits

Production/Creative

Director
Blake Claridge
Producer
James Dearden
Production Company
Production Manager
Emily Vincent
Runners
Javan Foster, Florence Andrews

Camera

Director of Photography
Mike O'Connor
Focus Puller
Eve Carreno
2nd AC
Luke Flaherty

Art

Art Director
Zenon Clements

Grading

Colourist
Dan Moran

Agent

Director's Representation

Commission

Commissioner
Ross Anderson

Other credits

Piano Assistant

Sean Barber

Rob Ulitski - 3rd Feb 2022

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