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Get the Promonews daily round up
Valentina Khodnevich directs a Conner Ives SS25 lookbook video, with original music composed by Theo Elwell.The meditative promo showcases the light, structured pieces in a naturalistic environment, punctuated by soft daylight and gentle shadows. Transforming an everyday staircase into an abstract runway, the models move in tandem with the lilting track, captured in lingering wides and detailed closeups.
Rob Ulitski - 2 months ago
After the focus on retro phone design in his video for Bless This Telephone, Dylan White's second animated promo for vocal duo Samantha Whates & Ida Wenøe moves into the natural world - albeit briefly.The short and sweet video for Lily Pad Blues is only 38 seconds long, but immerses viewers in a gentle, scrolling vignette, depicting a frog hopping from pad to pad. With an alluring animation style and a meditative energy, it's another charming collab from White and the artists.
Rob Ulitski - 4 months ago
Ethan Ross directs a melancholic promo for Tinyumbrellas, set around a science fair. In the video for Just For Company, we see the artist and a love interest explore an empty school hall, with cutaways of experiments conveying the fragments of a relationship.The wistful performance is complemented by drawn out camera movement and lingering tracking shots, creating a meditative and gently otherworldly atmosphere.The liminal location and lack of people in the space creates a sense of anachronism, a timeless environment where only the two of them exist, and this helps keep the focus purely on the music and characterisation.
Rob Ulitski - 5 months ago
Directing duo Waxxwork direct an atmospheric promo to herald the return of London Grammar - and the band's new drum & bass direction - which explores the internal states of a individuals at a houseparty, through an unusual device. The video for London Grammar's House takes place with the party at its height, and in dreamlike fashion, follows a house fly who moves from room to room, introducing us to the different partygoers.Counter-intuitively to what you might expect in this scenario the video is all about moments of reflection. There is a focus on calm, almost transcendent moments which creates a sense of mystery, interspersed with frantic POV shots to ramp up the energy intermittently. Waxxwork - Timothy Casten and Vikesh Govind - combine great use of cinematography and dizzying display of VFX work to establish this atmosphere, very much in the style they have established in their previous work. "We wanted to use the fly as a catalyst and vehicle for our characters to meditate on their place in the world, and the beauty of the present moment," say Waxxwork.
Rob Ulitski - 8th Apr 2024
Blake Claridge directs a poignant and meditative promo for modern classical artist Alexis Ffrench. The video for Guiding Light builds upon themes of love and loss, and depicts a woman standing on the shoreline, allowing the waves to wash over her bare feet, while an upright piano stands just metres away. Then Ffrench himself appears, playing the refrain of Guiding Light on the piano. The idea of connection to nature and to a higher power is elevated by the stormy, unsettled weather, and the subtlety of the performance allows viewers to impress their own experiences onto the concept and form their own attachments to the music."On the recce, the sun was out and I had planned things for the perfect sunset," explains Blake Claridge. "But this is England, so on the shoot day we were coming off the back of a storm and shooting in torrential rain. But it was perfect, and just created more drama to what was always going to be a pure and simple piece."
Rob Ulitski - 3rd Feb 2022
Joe Wheatley directs a precious moment in time for Billie Marten's Liquid Love. Shot in one smooth take, as the singer-songwriter walks to where her friends are hanging out in an idyllic summer scene by the lake, the visual transcends the format, feeling almost like a scene unfolding somewthere between real life and a dream. Meditative in its presentation, the choice to shoot on film and keep things to one take elevates the authentic nature of what is captured in front of the camera - including Billie's subtle performance - and the video already feels remarkably timeless and iconic. Keep an eye out for frequent Wheatley collaborator Willie J Healey - on the tree swing - and Will Taylor from Flyte, among the cast of friends.
Rob Ulitski - 10th Sept 2021
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Tony Comley directs a meditative animated promo for Serafina Steer (of Jarv is).The promo focuses on spiders weaving a web, transcending levels of their physical reality into the abundant night sky, and is a complete dichotomy to the pressure it was created under."The video was made during the pandemic, amidst an escape from China and a new child, and was a way to reconcile the inherent repetition of both meditation and animation," reveals Comley. Soft pastel colours and gentle linework perfectly complement the lilting track, whilst an emphasis on minimalism and simplicity encourages an ethereal viewing experience.
Rob Ulitski - 26th Apr 2021
Celebrated designer and DJ Virgil Abloh collaborates with Josiah Wise - aka Serpentwithfeet - on Delicate Limbs, and with Kordae Jatafa Henry on the remarkable visual for the track.The video opens with Wise and his lover in a bucolic setting. Their life is meditative and uncomplicated, built around shared moments of quiet, before the growth of an alien plant spurs Wise to dart into the forest alone.The resulting narrative builds to an introspective climax, complete with stunning visual effects work and animation, in a style reminiscent of the work of visionary collective Encyclopedia Pictura. DoP Andrew Truong enables Henry's rich and complex world on screen, revealing the narrative through subtle camera moves and clever composition.
Rob Ulitski - 13th Jan 2021
