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Tinyumbrellas 'Just For Company' by Ethan Ross

Rob Ulitski - 22nd Nov 2024

Ethan Ross directs a melancholic promo for Tinyumbrellas, set around a science fair. 

In the video for Just For Company, we see the artist and a love interest explore an empty school hall, with cutaways of experiments conveying the fragments of a relationship.

The wistful performance is complemented by drawn out camera movement and lingering tracking shots, creating a meditative and gently otherworldly atmosphere.

The liminal location and lack of people in the space creates a sense of anachronism, a timeless environment where only the two of them exist, and this helps keep the focus purely on the music and characterisation. 

Rob Ulitski - 22nd Nov 2024

Tags

  • Performance
  • Science Fair
  • Lingering
  • Tracking
  • Cutaways
  • Meditative

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Credits

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Production/Creative

Director
Ethan Ross
Producer
Molly Farnham
Producer
Ali Hadji-heshmati
1st AD
Joshua Shea

Camera

Director of Photography
Lawrence Hughes
Focus Puller
Emmanuel Li

Lighting/Grip

Gaffer
James Hickey

Art

Production designer
Theodore Lincoln

Editorial

Editor
Ethan Ross

Grading

Colourist
Emmanuel Li

Rob Ulitski - 22nd Nov 2024

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