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Tove Styrke 'Show Me Love' by Oskar Gullstrand & Tove Berglund

Rob Ulitski - 26th Jan 2022

Oskar Gullstrand and Tove Berglund direct a glossy promo for Show Me Love. 

Paying homage to fashion, culture and sex, Tove Styrke says: ”The video consists of three parts. The performance, where I wanted to channel classic starlets from the silver screen and pay homage to voguing. The fantasies, where the mass scenes and the birth of Venus to me are representations of sex and feminine energy. And lastly, we have the Rapunzel guitar solo as a metaphor for masturbation."

Indeed. The soft pastel colour scheme and vintage art direction create an absorbing, nostalgic world which blends fantasy and reality, and it's clear that Styrke is having the time of her life bringing these visions to fruition. 

"This is one of my absolute favourite videos I’ve made." continues Styrke. "It’s fun and weird and serious at the same time, and I think it really shows how I feel about this song.”

Rob Ulitski - 26th Jan 2022

Tags

  • New Directors
  • Pop
  • Sex
  • Fashion
  • Performance
  • Evocative
  • Fantasy

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Credits

Production/Creative

Director
Oskar Gullstrand
Director
Tove Berglund
Producer
Alice Ängeby
Producer
Unni Jansson
Production Company
Naive

Camera

Director of Photography
Gosta Reiland
Focus Puller
Sofia Larsson
2nd AC
Henrik Gallardo

Lighting/Grip

Gaffer
Nisse Vallin
Key Grip
Peter Källberg

Art

Art Director
My Slögher
Title Design
Gregory Page

Wardrobe

Wardrobe
Natalie Olenheim
Hair
Annie Ankervik
Make-up
Josefina Zarmén
Creative Direction Hair
Karolina Liedberg

Editorial

Editor
Oskar Gullstrand
Editor
Robin Jonsson

Grading

Colourist
Sabina Törnqvist
Colour grade company
Mud

VFX

VFX
Oskar Gullstrand
VFX
Oskar Jonsson
Post production company
Naive

Commission

Label
Milkshake / Sony

Rob Ulitski - 26th Jan 2022

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