Tove Styrke 'Show Me Love' by Oskar Gullstrand & Tove Berglund
Rob Ulitski - 26th Jan 2022
Oskar Gullstrand and Tove Berglund direct a glossy promo for Show Me Love.
Paying homage to fashion, culture and sex, Tove Styrke says: ”The video consists of three parts. The performance, where I wanted to channel classic starlets from the silver screen and pay homage to voguing. The fantasies, where the mass scenes and the birth of Venus to me are representations of sex and feminine energy. And lastly, we have the Rapunzel guitar solo as a metaphor for masturbation."
Indeed. The soft pastel colour scheme and vintage art direction create an absorbing, nostalgic world which blends fantasy and reality, and it's clear that Styrke is having the time of her life bringing these visions to fruition.
"This is one of my absolute favourite videos I’ve made." continues Styrke. "It’s fun and weird and serious at the same time, and I think it really shows how I feel about this song.”
Rob Ulitski - 26th Jan 2022
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Credits
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Production/Creative
- Director
- Oskar Gullstrand
- Director
- Tove Berglund
- Producer
- Alice Ängeby
- Producer
- Unni Jansson
- Production Company
- Naive
Camera
- Director of Photography
- Gosta Reiland
- Focus Puller
- Sofia Larsson
- 2nd AC
- Henrik Gallardo
Lighting/Grip
- Gaffer
- Nisse Vallin
- Key Grip
- Peter Källberg
Art
- Art Director
- My Slögher
- Title Design
- Gregory Page
Wardrobe
- Hair
- Annie Ankervik
- Make-up
- Josefina Zarmén
- Wardrobe
- Natalie Olenheim
- Creative Direction Hair
- Karolina Liedberg
Editorial
- Editor
- Oskar Gullstrand
- Editor
- Robin Jonsson
Grading
- Colourist
- Sabina Törnqvist
- Colour grade company
- Mud
VFX
- VFX
- Oskar Gullstrand
- VFX
- Oskar Jonsson
- Post production company
- Naive
Commission
- Label
- Milkshake / Sony
Rob Ulitski - 26th Jan 2022