Ladybug present their third collaboration with James Arthur, for new track Christmas Bells.

The animated promo weaves a melancholy tale, which tells the story of an old man reliving memories he once shared with his wife during Christmas.

An illustrated James Arthur features in the visual as the son of the old man, and eagle-eyed viewers will spot references to previous video September. 

Evoking a bittersweet, reflective vibe, the gentle animation of the lyrics and nostalgic vignettes paint a more sombre view of the festive season, encapsulating the mood of the track.