Andy Mihov and Paul Romero Mendez direct a Christmas extravaganza for Kelli-Leigh.In their second collaboration with the artist, the directors explore the very relatable human feeling of wanting to love and feel loved, not just around the holidays but all year round.Boasting luxurious locations, dazzling styling and an overarching feeling of festive fun, it's a brilliant collaboration, which will get viewers in the right mindset for the holiday season. "Our vision for this video was to make it feel grounded and classic, like a film you love to put on in the lead-up to Christmas Eve… but with a tinge of magical realism," Mihov mentions. "The most fun part was planning and doing the transitions, those are always nice technical and creative challenge for filmmakers. The post process was very involved and that’s where the strength of being in a directing duo is really noticeable. We could really share the workload and riff off each other’s ideas, same as we did on set. We had planned for our visual effects and animations to help create that storybook feeling to the video, and we had some really fantastic people helming that.""Bringing on an experienced producer like Millie Ansari was key to achieving this. There were a lot of moving parts to this both creatively and logistically for a one-day shoot. Our DoP and crew were phenomenal, and all praise goes to them for sticking by and believing in the vision we had for this. We were especially proud to receive support from the legendary Imogen Heap in the making of the video."It was a remarkable experience creating this and it got us all in the holiday spirit. Feel like quite a few people from the crew went home to hang mistletoe even though it was still October."

Raja Virdi directs a fun festive promo to herald the return of George Ezra.Shot inside stunning central London venue 8 Northumberland Avenue, we see George perform in front of an ecstatic crowd, as snow starts to fall and creates a winter wonderland. From ballroom dancing to slick contemporary moves, the video celebrates the magic of the dancefloor whilst paying homage to traditional festive promos that have preceded it. It's a great addition to the Christmas Pop videography, and a welcome comeback to one of the UK's most distinctive voices.

Ladybug present their third collaboration with James Arthur, for new track Christmas Bells.The animated promo weaves a melancholy tale, which tells the story of an old man reliving memories he once shared with his wife during Christmas.An illustrated James Arthur features in the visual as the son of the old man, and eagle-eyed viewers will spot references to previous video September. Evoking a bittersweet, reflective vibe, the gentle animation of the lyrics and nostalgic vignettes paint a more sombre view of the festive season, encapsulating the mood of the track.

Kelli-Leigh is ready for some festive fun in Andy Mihov & Paul Romero Mendez's promo for Underneath The Tree. In their first ever collaboration as co-directors and co-producers, the duo created a promo for the Grammy nominated artist and songwriter where slick performance vignettes have a playful and celebratory seasonal vibe, and Santa himself even stops by for an appearance. Kelli-Leigh's performance is absorbing and assured, providing a perfect focal point for the Christmassy concept."We wanted the music video to feel fun, joyful, and big without coming across as pretentious." says Mihov. "We had roughly a nine-day timeframe in which we had to refine and develop a concept, crew up and shoot the video to be in line with the artist’s planned release. "Kelli-Leigh is a super kind and down-to-earth person. It was her idea to involve her friends, their children and celebrity bodybuilder, Armz Korleone as Santa Claus. We really leaned into that and built the concept for the video around her getting ready for Christmas Day."As the song progresses the setting changes to a more home video feel, as we see her interact with her loved ones and Santa. Many of us probably have a memory of a parent recording us opening presents on Christmas morning and we wanted to pay homage to that very relatable human experience.""Even with the best laid plans, we had to keep flexible. We had kids on set and two dogs! Sharing the directing and producing responsibilities turned out to an amazing experience for both Paul and I. We were able to minimize unnecessary coverage, focus on specific lines and verses for each set up."We’re definitely going to continue collaborating as a directing duo on future promos and narrative projects, both as creatives and friends."

Olivia Rose directs a glittering festive promo for Jess Glynne's This Christmas. Following a variety of hapless characters, all experiencing their own mini-Christmas disasters - with burnt food and flaming hair taking the lead - the promo is a charming, fun-filled ride with plenty of seasonal cheer.Jess Glynne plays a number of these characters herself - including a delivery driver and drag queen (or king?) - and the result is some of the best moments in her videography so far, embodying all of the drama, energy and excitement that comes with the holiday period. The editing is also well executed, using match cut transitions and whip pans to make each vignette feel part of the same story.Overall, this is a feelgood and stylish video that marks Glynne's first Christmas track and visual, produced in collaboration with Amazon Originals.

Joe Connor directs an old-school musical number for Jamie Cullum's swinging new Christmas track, Hang Your Lights. The promo opens with Cullum leaning on a lamp post in an empty studio space, before whip-panning to a couple dancing. The concept soon evolves into an explosive collision of choreography, performance and feel-good fun. Charming and highly watchable, art director Marty Moore transforms the studio into a brilliant, high-energy environment, packed with a variety of practical lights and props. The amalgamation of creativity and the spirit of the festive period makes this a must-watch in preparation for the holidays. And after a year like this, it's great to see something unabashedly joyous and merry.