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Asher Knight 'By The Way' by Jack Lilley

Rob Ulitski - 7th Dec 2021

Jack Lilley directs a vibrant performance promo for Asher Knight. 

Head over heels in love, Knight chills in various colourful rooms around his house, waiting for the next text or call to come from his love interest. 

When the time finally comes for her arrival, we revisit each scene through a happier, more playful lens, reflecting the rollercoaster of emotions a new relationship can evoke.

"Asher wanted to make a more fun and colourful video exploring the feelings you get when you fall in love," Lilly explains.

Lois Bryant's art direction is key to the concept, creating a fresh, stylised aesthetic which elevates the concept to a new level. 

Rob Ulitski - 7th Dec 2021

Tags

  • Pop
  • Performance
  • Relationship
  • Art Direction
  • Colourful
  • Vibrant

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Credits

Production/Creative

Director
Jack Lilley
Producer
Matt Sterling

Camera

Director of Photography
Tom German
Focus Puller
Richard Bertenshaw

Lighting/Grip

Gaffer
Dan Hilltout

Art

Art Director
Lois Bryant

Wardrobe

Make-up
Issy Grigsby

Editorial

Editor
Anthony Thornton

Grading

Colourist
Katie Dymmock
Grading company
Coffee & TV

Rob Ulitski - 7th Dec 2021

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