Niko B is reflecting on a day from Hell, in directing duo Racer's creative promo for It's All Gone. 

Inside a custom-built set, Milton Keynes native Niko B performs in tandem with his lyrics, acting out the various challenges of the past 24 hours, whilst keeping a cheeky and playful demeanour throughout. 

It isn't long before things go a little sideways, with guest cameos from llamas and angry dads, but Niko takes it all in this stride. 

The art direction in particular deserves a shoutout in this project, taking inspiration from nostalgic videos and artwork, whilst managing to keep a minimal yet vibrant feel throughout.