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John Robert 'Move It To The Side' by Willem Holzer

Rob Ulitski - 16th Nov 2021

When the gig economy escalates to working with The Grim Reaper, a friendship forms that challenges the commodification of death, in Willem Holzer's entertaining promo for John Robert. 

Move It To The Side opens with the spooky soul collector himself - played by John E. Bongos - signing in to an app called Dead Drops, ready for another shift. However, he has to make a unscheduled stop, when he knocks down a pedestrian and finds himself with an 'unauthorized soul' - that's John Robert, who then joins The Reaper on his shift throughout the rest of the video. 

Then we have a classic buddy comedy on our hands, with plenty of sight gags - before things turn rather more serious and poignant in the final act. Holzer excels in the storytelling in his mini-movie - and marshalling a pair of excellent performances from the two Johns, Bongos and Robert.

If it was Hollywood, they would be lining up a sequel...

Rob Ulitski - 16th Nov 2021

Tags

  • Comedy
  • New Director
  • Pop
  • Surreal
  • Buddy Comedy
  • Road Trip
  • Grim Reaper
  • Gig Economy

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Credits

Production/Creative

Director
Willem Holzer
Producer
Dave Kornfield
Production Company
Ghost Robot
Executive Producer
Mark De Pace
Executive Producer
Kacie Barton
Executive Producer
Zachary Mortensen
1st AD
Melissa Burns

Camera

Director of Photography
Alex Purifoy
Focus Puller
Ben Brady

Art

Art Director
Philip Steiger

Wardrobe

Hair & Make-up
Ren Bray
Wardrobe
Kim-quyen Nguyen

Editorial

Editor
Max Blum

Grading

Colourist
Max Blum

Commission

Label
Nicelife

Rob Ulitski - 16th Nov 2021

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