Rob Ulitski - 16th Nov 2021

When the gig economy escalates to working with The Grim Reaper, a friendship forms that challenges the commodification of death, in Willem Holzer's entertaining promo for John Robert. 

Move It To The Side opens with the spooky soul collector himself - played by John E. Bongos - signing in to an app called Dead Drops, ready for another shift. However, he has to make a unscheduled stop, when he knocks down a pedestrian and finds himself with an 'unauthorized soul' - that's John Robert, who then joins The Reaper on his shift throughout the rest of the video. 

Then we have a classic buddy comedy on our hands, with plenty of sight gags - before things turn rather more serious and poignant in the final act. Holzer excels in the storytelling in his mini-movie - and marshalling a pair of excellent performances from the two Johns, Bongos and Robert.

If it was Hollywood, they would be lining up a sequel...


DirectorWillem Holzer
ProducerDave Kornfield
Production CompanyGhost Robot
Executive ProducerMark De Pace
Executive ProducerZachary Mortensen
Executive ProducerKacie Barton
1st ADMelissa Burns
Director of PhotographyAlex Purifoy
Focus PullerBen Brady
Art DirectorPhilip Steiger
WardrobeKim-quyen Nguyen
Hair & Make-upRen Bray
EditorMax Blum
ColouristMax Blum

Rob Ulitski - 16th Nov 2021

Related Content


MK 'Chemical' by Aube Perrie

An unbearably intense attraction turns into an obsession, in Aube Perrie's wonderfully bizarre promo for MK. 

Rob Ulitski - 8 months ago


Baxter Dury 'D.O.A.' by Tom Beard

Tom Beard directs a darkly poetic promo for Baxter Dury, playing the sole audience member to a unique pole dance performance. 

Rob Ulitski - 2 months ago

Latest News