Rob Ulitski - 27th Oct 2021

Rock outfit Modern Error's frontman Zak Pinchin has directed an avant garde fantasy for the band's return to action with The Truest Blue.

Backdropped by chromatic, patterned structures and shapes, the video is infused with a sense of abstract style, from the fetish-inspired styling to perpetually lilting vignetting on the image. 

DoP Matt Gentleman balances gritty textures with the gloss of mainstream promos, creating a visual that falls somewhere between a daydream and a nightmare - and with the concise art direction by Richard Stimpson it successfully pays homage to some classic rock videos.

"The Truest Blue is the first look in to the new world of Modern Error," says Pinchin. "I see this as a kind of editorial dystopia, pushing elements of obscurity, avant garde fashion and dark beauty, but still bright and clean.

"The intention of this video is to simply showcase and set up that band's new world and see a character birth into this world of the band's new concept album."


DirectorZak Pinchin
ProducerZak Pinchin
Director of PhotographyMatt Gentleman
2nd ACBen Thurlow
Art DirectorRichard Stimpson
WardrobeLauren Gelsei
EditorZak Pinchin
ColouristMatt Gentleman
LabelRude Records

Rob Ulitski - 27th Oct 2021

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