Bella Hadid guest stars in Claire Arnold's slick promo for Offset, featuring Moneybagg Yo. The artist's dynamic delivery is complemented by Hadid's cool, calm and collected presence, chilling in a blue-tinged studio whilst the performances play out in front of virtual backgrounds. The icy colour palette and minimalist aesthetic elevate the luxury vibes of the visual, as does healthy dose of Balenciaga styling.

Alfie Templeman is on the run from a gang of blue morph-suit hitmen, in Joel Barney's whimsical promo for Colour Me Blue.In a surreal game of cat and mouse, Alfie is chased through the sleepy streets of his hometown, Bedford, in a concept inspired by Edgar Wright and early Noughties music videos. The laidback style is a perfect match to Templeman's playful persona, and encapsulate the summer vibes of the track.

Léa Sen stays at home with her pet chameleon in Molly Burdett's soothing video for I Feel Like I'm Blue. In a series of beautifully composed scenes in a comfortable home, Sen is in a state of relaxed contemplation - accompanied by her chameleon named Blue. Within the setting Burdett explores a metaphor for changing identity and Sen engages in conversation with her future self.In Lea’s words: "Blue the chameleon is an extension of me. It was also a hint at the challenge of being an immigrant in London and sometimes having to (whether you’re conscious of it or not) change yourself to fit this foreign picture you’re now apart of."Sen's performance is heartfelt and understated, which matches the melancholic vibes of the track, and the desaturated colour palettes and lingering shots help elevate this mood.

Rock outfit Modern Error's frontman Zak Pinchin has directed an avant garde fantasy for the band's return to action with The Truest Blue.Backdropped by chromatic, patterned structures and shapes, the video is infused with a sense of abstract style, from the fetish-inspired styling to perpetually lilting vignetting on the image. DoP Matt Gentleman balances gritty textures with the gloss of mainstream promos, creating a visual that falls somewhere between a daydream and a nightmare - and with the concise art direction by Richard Stimpson it successfully pays homage to some classic rock videos."The Truest Blue is the first look in to the new world of Modern Error," says Pinchin. "I see this as a kind of editorial dystopia, pushing elements of obscurity, avant garde fashion and dark beauty, but still bright and clean."The intention of this video is to simply showcase and set up that band's new world and see a character birth into this world of the band's new concept album."

Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche. Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax. Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece.

Alex Southam directs an intense dance promo for Public Service Broadcasting's Blue Heaven. The video features multidisciplinary artist Celine Fortenbacher, who hides under the guise of darkness, blending into a cold, dank industrial space before bursting out of the shadows and into choreographed dance.Transforming into a confident, mesmerising performer in her imagination the video takes a turn for the fantastical, as the space is flooded with blue lights and strobes. This momentarily giving the character star quality under the watchful eye of a CCTV camera.Alex Southam's direction draws you into the world of the Fortenbacher character, her transformation into a vibrant alter-ego - inspired by legendary German movie star Marlene Dietrich - and the conversation that ensues between the different parts of the personality, assisted by a superbly kinetic edit by Rich Woolway.