James Arthur 'Avalanche (Live Session)' by Dan Massie
Rob Ulitski - 24th Sept 2021
Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche.
Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax.
Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece.
Rob Ulitski - 24th Sept 2021
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Credits
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Production/Creative
- Director
- Dan Massie
- Producer
- Mike Downs
- Production Company
- Electric Light Studios Ltd
Camera
- Director of Photography
- Frank Dow
- Focus Puller
- Juan Minotta
Lighting/Grip
- Gaffer
- John Joe Besagni
Rob Ulitski - 24th Sept 2021