Matt Grass directs a reflective yet lively promo for Fred Jones. Mans On Tha Run takes a dive into the mind of a creative. Using a combination of lyricism and imagery, the song and video explore feelings of worthlessness, imposter syndrome and finding yourself by reconnecting with your past.Contrasting energetic set pieces with moments of calm introspection, the video highlights Jones' captivating performance style, and packs an impressive amount of locations and vignettes into a short time frame, to really build the world and the story.

Tim Mattia directs an introspective promo for Australian singer-songwriter Dean Lewis. The slick promo is darkly cinematic, formed of a series of vignettes which explore self-reflection and the artist's sense of self - and partly with him in an angry face-off with his own alter-ego. Lewis's charismatic performance anchors the concept, whilst the cinematography strikes a perfect balance between glossy and gritty. The overall aesthetic feels contemporary and timeless, a trademark of Mattia's cinematic style.

Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche. Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax. Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece.

Rebecca Lucy Taylor presents the first chapter in her trio of self-directed promos for Self Esteem. The video for I Do This All The Time is stripped-back and assured, taking cues from the introspective lyrics and themes of self-love. Moving from a slow, deliberate track out as Taylor performs, to moments of her reassuring herself - by way of a stand-in - the video builds in energy whilst remaining emotional and celebratory throughout. This is the start of what promises to be a captivating series of visuals, ahead of the release of the second Self Esteem album Prioritise Pleasure - an indication of the blossoming of Taylor's versatile talent.

Moon's video for UK singer-songwriter Mimi Webb spans four minimalist vignettes, which conceptualise the track Reason's themes of jagged self-reflection and introspective struggles. DoP Francis Lane uses fractured framing, lucid lighting and dazzling on-camera, practical filters, to personify Webb's demons, creating a nightmarish vision cloaked in glossy pop aesthetics. Moon's disjointed, frantic edit conveys the whirlwind of internal emotions and the rollercoaster journey in the artist's head.

A young man wrestles with his emotions after losing a loved one, in Asbjørn Rosenlund's video for Jane. The promo for NLT (What Erykah Said) has a soft and introspective style, exploring a series of conceptual vignettes representing togetherness, fear, anxiety and loss, which bleed into one narrative strand. Stunning in its execution, each frame could be a photograph in itself, which is a testament to DoP Ulrik Boel Bentzen's careful and considered style.