Tom Hadrill directs an atmospheric promo for singer Siren. 

The video for I Know You're Not Mine was shot on 16mm, pushing the stock in process to give the video an evocative and tactile aesthetic. Interweaving lip-sync performance with textural cityscapes and untethered movement, it's a poignant, rousing visual which feels completely absorbing to watch. 

"Contrast was central to our approach," explains Hadrill. "The video moves between interior and exterior spaces, each with a distinct visual language. The blue-lit interiors are sombre and introspective, while the exterior sequences are more expressive and physical, using movement and choreography in a more aggressive way.

"We wanted the video to feel cinematic throughout, building towards a finale that felt distinct from what came before. The red flare sequence introduces a new visual element, bringing the piece to a bold conclusion."