Promonews - 4th Oct 2021

Maxim Kelly takes South London band Tiña down the pub for a heart-to-heart and some magic realism for their single Closest Shave. 

Taken from the band's acclaimed debut album Positive Mental Health Music, Kelly matches the breezy blend of surrealism and humour in the track with his inventive take on a one-shot video. It's a dreamlike journey into a cinematic London, a combination of the familiar and the off-kilter, that begins in a rain-lashed car park, past the band sheltering in a doorway, and then heading into the cozy indoors of the pub.

With the song describing a chat between lead singer Joshua Loftin and his dad, and lyrics describing the world as “nervous like a big dinner plate”, Kelly makes the flamboyant frontman the focus of proceedings, popping up in different sequences, including talking to his actual dad Rufus in the video, surreally veering into an underground walkway, before completing a pub performance with the band, to an audience of men, slow-dancing with each other.

Kelly used various methods to create this 'one-shot' - without calling upon motion control. His invention and resourcefulness has paid off with a result that's charming and cool. A joy to watch, in fact.     


Everyone says what an ordeal it is to do a ‘one-take’ video, so we gave it a go!

“The concept revolves around Josh having a heart to heart with his father. We were lucky enough to have Josh’s actual dad, Rufus, come down and join the shoot. And I must add turning in a stellar performance.

"Everyone says what an ordeal it is to do a ‘one-take’ video, so we gave it a go! Determining that the best thing to do, would be to have everyone legging it behind camera as we advanced past them. Instead of doing it 'properly' with motion control and complicated equipment.

"It was a genuine pleasure to work with Tiña who made it an entertaining shoot and I want to acknowledge the entire team around me who went above and beyond to make it happen.”

PRO Credits


DirectorMaxim Kelly
ProducerLauren Mills
Production CompanyCaviar
Executive ProducerSorcha Shepherd
Production ManagerSophie Compton
1st ADJoe Mulvihill
Director of PhotographyBenjamin Wearing
SteadicamJustin Theodore
1st ACBernin Isaac
2nd ACJoshua Dadson
GafferSalvador Lopez Gomez
Art DirectorLottie Highfield
StylistJared Behl
ChoreographerDaisy Smith
EditorCharlie Reddie
Editing companyHomespun
ColouristJason Wallis
Grading companyElectric Theatre Collective
VFX CompanyThree Wise Monkeys
VFX ProducerCarl Grinter
FlameBrian King
LabelSpeedy Wunderground
Other creditsRunner: Finn George Spark: Charlie Lodge, Dave Allen Art Assistant: Charlotte Cook, Kat Docherty, Pablo Brown-Jennett Stylist Assistant: Caitriona Oladapo Artist Management: Maddy O’Keefe @ Slowdance Commissioner: Pierre Hall / Dan Carey Cast: Drummer: Roderick Burrows Jr Bar Man: Sammy Rolesy Drunk Man: Bob Broad Kitchen Staff: Daniel Lichtensein, Samid Hossain Men in Pub: Derick Philips, Thomas York, Rahul Joseph, Ali Barazi, Andrew Finch & Peter Wilkinson

Promonews - 4th Oct 2021

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