Joesef 'Fire' by Greg Hackett
Joesef is on a mission to bury his past, in Greg Hackett's enigmatic promo for Fire.
In the depths of a forest, we see the artist digging a hole, guided by the beams of his car headlights.
Under a pitch black sky, the concept takes a twist when we see what is waiting to be buried in the boot, raising abstract questions and metaphors as it builds to a claustrophobic climax.
Hackett takes a relatively simple concept and elevates it with mesmerising cinematography by Jaime Ackroyd, and a brilliant performance from Joesef.
"Fire is about that feeling of wanting to burn all your stuff and start over," says the director. "It’s about escaping the emotional weight that places and people carry after too much has happened, but realising nothing ever really leaves you in the end anyway."
|Executive Producer||Stitch Richardson|
|Executive Producer||Nosisa Majuqwana|
|Production Manager||Rowan Mackintosh King|
|1st AD||Oliver Hill|
|Director of Photography||Jaime Ackroyd|
|Focus Puller||Malte Huebner|
|2nd AC||Niyi Ferreira|
|Art Director||Ahmet Buyukcinar|
|Post production company||No.8|
|Director's Representation||Claire Stubbs @ Mouthpiece|
|Other credits||Title Design - Joe Brown|
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