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Joesef 'Fire' by Greg Hackett

Rob Ulitski - 28th Sept 2021

Joesef is on a mission to bury his past, in Greg Hackett's enigmatic promo for Fire. 

In the depths of a forest, we see the artist digging a hole, guided by the beams of his car headlights. 

Under a pitch black sky, the concept takes a twist when we see what is waiting to be buried in the boot, raising abstract questions and metaphors as it builds to a claustrophobic climax. 

Hackett takes a relatively simple concept and elevates it with mesmerising cinematography by Jaime Ackroyd, and a brilliant performance from Joesef. 

"Fire is about that feeling of wanting to burn all your stuff and start over," says the director. "It’s about escaping the emotional weight that places and people carry after too much has happened, but realising nothing ever really leaves you in the end anyway."

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Rob Ulitski - 28th Sept 2021

Tags

  • Pop
  • Bury
  • Forest
  • enigmatic
  • Cinematic
  • Twist
  • conceptual

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Credits

Production/Creative

Director
Greg Hackett
Producer
Jordi Estapé
Production Company
Executive Producer
Stitch Richardson
Executive Producer
Nosisa Majuqwana
Production Manager
Rowan Mackintosh King
1st AD
Oliver Hill

Camera

Director of Photography
Jaime Ackroyd
Focus Puller
Malte Huebner
2nd AC
Niyi Ferreira

Lighting/Grip

Gaffer
Krunal Saadranik

Art

Art Director
Ahmet Buyukcinar

Wardrobe

Wardrobe
Suzie Walsh
Make-up
Shamirah Sairally

Editorial

Editor
Tim Swaby
Editing company

Grading

Colourist
Alex Gregory

VFX

VFX
Post production company

Agent

Director's Representation

Commission

Commissioner
Cheyenne Miller
Label
Awal

Other credits

Title Design

Joe Brown

Rob Ulitski - 28th Sept 2021

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