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MØ 'Kindness' by Florian Joahn

Rob Ulitski - 7th Sept 2021

Florian Joahn sees double in his promo for MØ’s new single Kindness.

Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers. 

Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast. 

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Rob Ulitski - 7th Sept 2021

Tags

  • VFX
  • Pop
  • Perpetual
  • Spinning
  • Saturated
  • Doppelgänger
  • Choreography
  • Performance
  • Multiples

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Credits

Production/Creative

Director
Florian Joahn
Producer
Jordi Estapé
Production Company
Executive Producer
Kiran Mandla
Production Manager
1st AD

Camera

Director of Photography
Rhys Warren
1st AC
Ethan Lodge

Lighting/Grip

Gaffer
Conrad Russell

Wardrobe

Stylist
Lee Trigg
Hair
Yukki Yanase
Make-up
Porsche Poon

Choreography

Choreographer
Joelle D’Fontaine

Editorial

Editor
Joseph Taylor

Grading

Colourist
Alex Gregory
Colour grade company

Agent

Director's Representation
Lee Fairweather

Commission

Commissioner
Kat Catteneo

Misc

Line Producer
Jamie Tarr
Creative Director
ISStudio

Other credits

CHOREOGRAPHER ASSISTANT

Alisha Nadine

Rob Ulitski - 7th Sept 2021

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