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Alessia Cara 'Sweet Dream' by Tusk

Rob Ulitski - 29th July 2021

Directing duo Tusk present a hazy, sleep-deprived promo for Alessia Cara's Sweet Dream. 

A patchwork of colourful vignettes explores the artist's yearning for sleep, whilst her dreamworld simultaneously bleeds into the reality of her conscious world. 

Surreal baby mobiles - made of action figures and sleeping pills - taunt the artist, a sheep appears in her room and her mattresses pile up high, slipping her further and further away from the sweet release of slumber. 

Masterfully executed and hypnotically fun, it's a top-notch effort from the duo. 

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Rob Ulitski - 29th July 2021

Tags

  • Pop
  • Sleep
  • Surreal
  • Art Direction
  • Colourful
  • Performance

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Credits

Production/Creative

Director
Tusk
Producer
Veronica Radaelli
Production Company
Executive Producer
Frank Borin
Executive Producer
Ivanna Borin
Production Manager
Dakotah Hitt
1st AD
Josh Glassman

Camera

Director of Photography
David Bolen
Focus Puller
Q Rodriguez
2nd AC
Jonathan Cypress

Lighting/Grip

Gaffer
Sebastian Nuta

Editorial

Editor
Tusk

Grading

Colourist
Matt Osborne

Agent

Director's Representation

Commission

Label
Def Jam Recordings

Rob Ulitski - 29th July 2021

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