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Oscar Welsh 'Busy' by Amitybloc

Rob Ulitski - 4th May 2021

Amitybloc take us on a 90's-inspired meandering trip through London, in the promo for Oscar Welsh's Busy. 

Working from a list of fun potential ideas written on an iPhone, the video was shot on a couple of GoPros and brought to life through DIY techniques and plenty of visual trickery. 

Welsh's easygoing performance ties the whole thing together, and the concept's hyper surreal aesthetic is perfectly balanced with relaxed, go-with-the-flow vibes. 

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Rob Ulitski - 4th May 2021

Tags

  • Pop
  • Lo-fi
  • GoPro
  • Rig
  • London

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Credits

Production/Creative

Director
Amitybloc
Producer
Rhory Danniells
Production Company
Executive Producer
Tom Ringsby

Camera

Director of Photography
Henry Gill

Wardrobe

Make-up
Katie Downer

Editorial

Editor
Benji Gershon

Rob Ulitski - 4th May 2021

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