It's a clash of two music video titans, as (for the first time) Lenny Kravitz and Joseph Kahn unite in the dazzling promo for Human. The video for Kravitz's latest track is a bold, high-concept affair, evoking Kahn's big-budget, effects-heavy visuals of the Noughties. As the track begins, we see people's distractions - mobile phones, headphones etc - get snatched away by a mysterious force, drawn to a big rig where the eternally youthful Lenny and his band perform. From there, there's plenty of VFX trickery as people float up into the air, melt into the atmosphere and dance along to the music - all whilst wearing big smiles on their faces. A feelgood video for a feelgood anthem, and an iconic meeting of two industry heavyweights. And definitely too awesome just to watch on your phone...

Sarah Dattani Tucker directs an atmospheric video for Puma Blue which sees the artist - real name Jacob Allen - running away from a mysterious force.The gritty monochromatic promo for Dream Of You is captured in a single shot, filmed at dusk, from a low angle body rig attached to Allen as he moves across a beach, attempting to evade this force. And it turns out with good reason: when the silhouetted character finally catches up with him, we realise he is in the unmistakeable clutch of Death. It's a stirring vision, and one that comes with a lot of subtext to unpack. Whilst the details of what are going on are left quite abstract, the overall concept explores acceptance in a beautifully rich way. "Jacob had this idea about running away from Death until Death eventually catches up with him," says Sarah Dattani Tucker. "I wanted to create a visual that evokes a dreaminess in the narrative and the song. The angle, rig and frame-rate we chose to capture the running were all designed to create a sense of lucid dreaming, a consciousness in a dream state, forcing a movement that feels slow and unavailable."The moment the camera spins around Jacob is an exploration of this dreamlike environment, adding unexpected movement in the one shot video to capture the surreal-ness of it - like in Enter The Void when the camera POV almost becomes its own character.""This is one of my favourite videos we’ve ever done," says Allen. "I’m always trying to say more with less, but it’s much harder in practice than in theory. Working with Sarah and her team was such a positive experience, everyone was so sweet to each other during this tempestuous, coastal downpour as we were losing light and Mia Gill chased me up and down the grey dunes as Death."This video hurt a lot. Physically, the rig was heavy enough that I had bruises on my ribs and sides the next day; everyone was shivering and soaked through by the end of the night. But I also experienced a painful loss when I returned home, and seeing the video back for the first time brought me to tears. It was almost too real."

Amitybloc take us on a 90's-inspired meandering trip through London, in the promo for Oscar Welsh's Busy. Working from a list of fun potential ideas written on an iPhone, the video was shot on a couple of GoPros and brought to life through DIY techniques and plenty of visual trickery. Welsh's easygoing performance ties the whole thing together, and the concept's hyper surreal aesthetic is perfectly balanced with relaxed, go-with-the-flow vibes.