Rob Ulitski - 16th Apr 2021

Chris Fowles directs a powerful one-shot video for up-and-coming London-based artist Gigi Moss.

Set on an underground train, the film uses in-camera tricks to transition between a fully packed train and a totally stark and isolating space, representing the lilting highs and lows of the music. 

It’s an interesting spin on the themes of the track, which explores a bittersweet story of being trapped somewhere you’re uncomfortable, and how easy it can be to return to a toxic situation. 

DoP Marti Guiver balances a sense of realism and gloomy fantasy in the cinematography, with coloured lights and a tinted green aesthetic, representing the unease and conflict the artist is feeling.

“The song struck a real chord with me when I first heard it," says Chris Fowles. "Gigi was quite keen for the narrative of the video to be contemporary and a new spin on her feelings behind the track. Her management gave us total creative freedom which was amazing. We didn’t have much time or budget, but I think we managed to pull it off." 

PRO Credits

Credits

DirectorChris Fowles
ProducerAlex White
Production CompanyJealous
Director of PhotographyMarti Guiver
Focus PullerTerrence Wilkins
SteadicamJayy Gomez
GafferMathew Nolan
WardrobeNathan Rose
HairSandra Hahnel
ColouristMyles Bevan
Grading companyTime Based Arts
Other creditsSparks: Harry Newman, Khan Mason, Joe Mullin

Rob Ulitski - 16th Apr 2021

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