slowthai 'adhd' by The Rest
Rob Ulitski - 17th Mar 2021
slowthai is on edge in The Rest's stripped-back promo for adhd.
In an ironic twist, the concept is far from the frenetic journey you'd expect given the title - in fact, it's completely shot in one take, patiently easing closer as the performance runs on.
A quick flutter of strobe lights adds a burst of energy to the latter part of the video, but the main takeaway is the uneasy, restless vibe the video leaves us with - and the brilliant symbiosis between performance and creative.
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Rob Ulitski - 17th Mar 2021
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Credits
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Production/Creative
- Director
- The Rest
- Producer
- Andy Picton
- Production Company
- PF
- Executive Producer
- Rik Green
Camera
- Director of Photography
- Pieter Snyman
Lighting/Grip
- Gaffer
- James Duffy
Misc
- Spark
- Sam Crook
Rob Ulitski - 17th Mar 2021