KC Locke directs a characteristically ambitious promo for Mexican superstars Nataneal Cano and Oscar Maydonn, as they enjoy a special trip to London. The video for Guiza is the epitome of luxury, dripping with expensive locations, vehicle work and VFX, and blends Locke's eye for exciting set pieces with the best the city has to offer. From the iconic London skyline to glossy interior vignettes, it's a video that feels playful yet elevated, and showcases the artists in a great light. "I was asked to write a concept for Corridos Gamionos stars Nata and Oscar, who were coming to the UK on vacation from Mexico!" Locke explains. "They wanted a luxury visual encapsulating an upper echelon British Bruce Wayne aesthetic."Working with new genres of music is really exciting for me and allows me to show what London looks like to a part of the world that's not exposed to our culture. The video pulled out all the stops - we had helicopters, drones, tracking vehicles on land and sea, speed boats, luxury penthouses and epic views of London."Having a week to turn this video around was no easy task but our team worked really hard on making this happen."

Charlie Sarsfield and FILFURY join forces to deliver this outstanding promo for Mabel and 24kGoldn. Shot across London and LA, the video for Overthinking captures Mabel at a houseparty struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline. "Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.I really wanted to push Mabel out of her comfort zone."We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable."As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on The Fanatix promo for VROOM, where Sarsfield assisted the LA-based director, shooting the London setups.) "I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield. "He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

Meekz takes to the skies in KC Locke's cinematic promo for Respect The Come Up. Representing the artist's climb to the top of the music game - and the hustle and grind that comes with the journey - we see Meekz performing whilst flying high above the London skyline in a custom graffiti helicopter. The stakes are raised in this concept, and the action-packed visuals are immediately arresting and engaging. Performing at these heights is one thing - shooting there is another, and DoP Phil Artnz (along with the entire creative and logistical team) have done a brilliant job capturing the footage needed for the ambitious project. What's next for Meekz and KC Locke? If we're looking upwards, the next logical step is outer space...