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Tom Grennan 'Little Bit Of Love' by Keane Pearce Shaw

Rob Ulitski - 19th Jan 2021

Keane Pearce Shaw tackles toxic masculinity in the heartfelt promo for Tom Grennan's Little Bit Of Love. 

Focusing on a semi-autobiographical narrative between Grennan and his younger brother - played brillantly by Luke Kelly - the video is a poignant exploration of adulthood and family, with intertwining vignettes that balance emotive performance with a hyperstylised aesthetic. 

It's an unexpected take on the track, but brilliantly conceptualised and executed by Shaw and the creative team.

KEANE PEARCE SHAW: 

The song is a pop banger [and] I wanted to counter-balance the pop with something more leftfield.

“With the video for Little Bit of Love, I wanted to avoid the classic girl-meets-boy narrative. Instead of looking at the lyrics from a romantic perspective, I chose to look at them from somebody asking to be loved, supported, cared for - in particular a male.

"Being a very close friend of Tom’s, often we’ve discussed the issue of toxic masculinity. Being brought up in working class areas where traits of this nature live strong, at some point in our lives we’ve both witnessed, and probably lived by the phrase, “boys will be boys”.

"Whilst predominantly being a performance video, we wanted to work this narrative into the film by using a semi-autobiographical thread of Tom’s real relationship with his little brother. Played by Luke Kelly, we see a young child who’s only worry in life is to learn how to swim. We also see a tender side to Tom’s character; being the sole carer for both him and his brother, bowing down to both financial and peer pressures, a darker path is set for Tom.

"The song is undoubtedly a pop banger, which is why I wanted to counter-balance the pop with something a little more leftfield. Sticking with his high-octane performances, adding heavy stylised colour palettes and set designs, I think we’ve accomplished a down to earth, but captivating music promo.”

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Rob Ulitski - 19th Jan 2021

Tags

  • Director's notes
  • Narrative
  • Performance
  • Pop
  • Toxic Masculinity
  • Family

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Credits

Production/Creative

Director
Keane Pearce Shaw
Producer
Suzan Mustafa
Production Company
Executive Producer
Natalie Arnett
1st AD
Ty Hack

Camera

Director of Photography
Thomas Hole
Focus Puller
Ali Baines
Steadicam
Tommy McMahon

Lighting/Grip

Gaffer
Lee Brinkley

Art

Art Director
Ciaran Beale

Wardrobe

Wardrobe
Danielle Whiteman
Make-up
Cinta Miller

Casting

Lead actor
Luke Kelly

Editorial

Editor
Editing company

Grading

Colourist
Tim Smith

VFX

Post production company
Post Producer
Carla Thomas

Agent

Director's Representation

Commission

Commissioner
Dan Millar
Label
Insanity Records

Other credits

Production Assistants

Melissa Roberts, Jo Thompson

2nd AD

Charlie Killick

Camera Trainee

Oscar Harrison

DIT

Alix Milan

Spark

Robert Gifford

Art Assistant

Murdo Hepburn

Assistant Stylist

Tilly Edgecumbe

Locations Manager

Ryan Colaço @ Scout

Runners

Abdul Casal, Rabia Glynn

Covid-19 Supervisor

Tera Pechmannova

Edit Producer

Angela Hart

Extras

Nick Ferreira, Tony Witchalls, Jed Gharbi, Baxter Willoughby

Special Thanks

British Swimming Org

Rob Ulitski - 19th Jan 2021

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