Amy Ayanda 'Beginners' by Maxime Thaysen
Amy Ayanda makes magic out of the mundane, in Maxime Thaysen's charming promo for Beginners.
The film grapples with the challenges and wonder of first time parenthood; fear, sleep deprivation, diminishing me-time and loss of identity, as heard in the lyrics.
Opening with a setup where Ayanda tries - and fails - to escape from her kid for a moment of peace, the video progresses into a series of ethereal performance vignettes, where she incorporates props from around the house into her glamourous, fantasy-life daydreams.
It's a beautiful piece of work, elevated by DoP Nicol Dippenaar's dreamy, daylight-filled cinematography and an authentic performance from Ayanda throughout.
Credits
| Director | Maxime Thaysen |
| Producer | Maxime Thaysen |
| Director of Photography | Nicol Dippenaar |
| Focus Puller | Matthew Macdonald |
| Gaffer | Brian Oliver |
| Wardrobe | Kristi Vlok |
| Hair & Make-up | Justine Nomzamo Alexander |
| Editor | Maxime Thaysen |
| Colourist | Kyle Stroebel |
| Grading company | Refinery |
| Label | Platoon Music |
| Other credits | Art Department: Kristi Vlok Food Stylist: Margeaux Goetze |
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