Rob Ulitski - 5th Jan 2021

Amy Ayanda makes magic out of the mundane, in Maxime Thaysen's charming promo for Beginners. 

The film grapples with the challenges and wonder of first time parenthood; fear, sleep deprivation, diminishing me-time and loss of identity, as heard in the lyrics.

Opening with a setup where Ayanda tries - and fails - to escape from her kid for a moment of peace, the video progresses into a series of ethereal performance vignettes, where she incorporates props from around the house into her glamourous, fantasy-life daydreams. 

It's a beautiful piece of work, elevated by DoP Nicol Dippenaar's dreamy, daylight-filled cinematography and an authentic performance from Ayanda throughout. 

Credits

DirectorMaxime Thaysen
ProducerMaxime Thaysen
Director of PhotographyNicol Dippenaar
Focus PullerMatthew Macdonald
GafferBrian Oliver
WardrobeKristi Vlok
Hair & Make-upJustine Nomzamo Alexander
EditorMaxime Thaysen
ColouristKyle Stroebel
Grading companyRefinery
LabelPlatoon Music
Other creditsArt Department: Kristi Vlok Food Stylist: Margeaux Goetze

Rob Ulitski - 5th Jan 2021

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