Promonews - 19th Nov 2020

Holly Humberstone runs through the grounds of a deserted factory before picking up her guitar to perform three songs in the latest collaboration between the young singer-songwriter and Raja Virdi - here co-directing with Holly's creative director Josh Sanger.

Called On The Run, this 14 minute live performance film, combines Holly's solo playing of songs from her Falling Asleep At The Wheel EP with a dramatic edge, that follows on from her last video, where she left a car on fire in a field.

It's a hugely effective showcase of her musical talent, and another example of how Raja Virdi continues to push creative boundaries of the live video genre.


"This project was really special. One long shoot day, six one shots, all recorded live on location. Holly is the true champ, she smashed every take and we made something truly beautiful to round off a year of working together on her first campaign - the 'Falling Asleep At The Wheel EP'.

"It was great collabing with Holly's manager and creative director Josh [Sanger] on this one too. It was a mammoth task on my end and was lovely having that support.

"Speaking of support, I have to shout out my crew for always having my back. Directing, shooting and producing can be a big task, but it's only made easy with my regular team. Huge shout outs to Beau Pritchard-James who is my regular camera operator and after all these many one shot live performances we've done together, it feels like we can almost communicate without speaking, ha

"Also want to shout out Jonny Boomer for taking my lighting plans and making them come to life more than I could've hoped, whilst still keeping to good schedule; Chris Malin my wonderful 1st AD who I couldn't have wrapped on time/kept sane without; Anthony Leung for recording, designing and mixing everything you hear - he is truly a genius and made the other 50% of this film standout so much; and finally to my regular colourist Connor Coolbear at Electric Theatre Collective for giving the pieces exactly what they need. I'm well proud of this one and hope everyone likes!"

PRO Credits


DirectorRaja Virdi
DirectorJosh Sanger
ProducerRaja Virdi
Production CompanyPHASE
Executive ProducerRaja Virdi
Production ManagerKatie Cooper
1st ADChris Malin
Director of PhotographyRaja Virdi
Focus PullerRhys Warren
2nd ACPatrycja Cygan
SteadicamBeau Pritchard-James
GafferJonny Boomer
Hair & Make-upEmma Regan
SoundAnthony Leung
EditorRaja Virdi
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
CommissionerJosh Sanger
Other creditsCreative Script: Josh Sanger, Raja Virdi & Holly Humberstone Production Assistant: Sam Mines Production Driver: Jonny Powell Covid Officer: Parker Kegal Grip: Giovanni Mattei Spark: Max Hodgkinson, Luke Greenan, Ali Celis Trainee Spark: Guillem Zamora Sound Assistant: Simon Haggis Musical Director: Steve Durham Guitar Tech: Reuben Gotto BTS: Phoebe Fox Special Thanks: Procam, Green Kit, Frogmore Paper Mill, Rob Jelley, Deep End Management & Closer Artists

Promonews - 19th Nov 2020

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