Rob Ulitski - 17th Nov 2020

A man tries to escape his demons before embracing them head-on, in Balázs Simon's gripping promo for David Guetta & MORTEN.

Action-packed and cinematic, the video for Save My Life opens in an everyday family home. It's late at night, and remnants of the day are shown in quick cutaways - smashed glass surrounding a child's toy, a woman sleeping in bed. The abstract patchwork of memories soon transition into a frenetic chase scene, which echoes the opening of zombie thriller 28 Weeks Later

A surreal and conceptual chain of events lead our protagonist to a worrying revelation, which he tries his best to rectify... but is it too late? 

With a dizzying display of slick camera moves and a wonderfully effective colour palette boasting desaturated blues and yellows, DoP Bence Szemerey transforms the aesthetic into something reminiscent of both a dream and a nightmare, an ethereal space between reality and imagination... and it's as devastating as it is absorbing.

It's also an impressive step into full live action direction by Budapest-based Balázs Simon, best known for his work in animation for Leifur James and Bronson. 

Credits

DirectorBalázs Simon
ProducerBendi Álmos Harmath
Production CompanyOdesa Films
Production ManagerNorbert Tanca
1st ADÁdám Kolos
Director of PhotographyBence Szemerey
1st ACErik Lakatos
Other credits2ND AC: Ákos Görög GAFFER: Zsolt Hoffer ART DIRECTOR: Clara Farkas WARDROBE: Réka Varga MAKE-UP: Richárd Fazekas EDITOR: Barna Szőke COLOURIST: Szilárd Tőtszegi VFX: András Pflum, Shahab Hosseini LEAD ACTOR: Ádám Varga COMMISSIONER: Peter Meeuwsen RECORD LABEL: Musical Freedom

Rob Ulitski - 17th Nov 2020

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