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David Guetta & MORTEN 'Save My Life' by Balázs Simon

Rob Ulitski - 17th Nov 2020

A man tries to escape his demons before embracing them head-on, in Balázs Simon's gripping promo for David Guetta & MORTEN.

Action-packed and cinematic, the video for Save My Life opens in an everyday family home. It's late at night, and remnants of the day are shown in quick cutaways - smashed glass surrounding a child's toy, a woman sleeping in bed. The abstract patchwork of memories soon transition into a frenetic chase scene, which echoes the opening of zombie thriller 28 Weeks Later

A surreal and conceptual chain of events lead our protagonist to a worrying revelation, which he tries his best to rectify... but is it too late? 

With a dizzying display of slick camera moves and a wonderfully effective colour palette boasting desaturated blues and yellows, DoP Bence Szemerey transforms the aesthetic into something reminiscent of both a dream and a nightmare, an ethereal space between reality and imagination... and it's as devastating as it is absorbing.

It's also an impressive step into full live action direction by Budapest-based Balázs Simon, best known for his work in animation for Leifur James and Bronson. 

Rob Ulitski - 17th Nov 2020

Tags

  • Narrative
  • Surreal
  • Electronic
  • Nightmare
  • Domestic Violence

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Credits

Production/Creative

Director
Balázs Simon
Producer
Bendi Álmos Harmath
Production Company
Odesa Films
Production Manager
Norbert Tanca
1st AD
Ádám Kolos

Camera

Director of Photography
Bence Szemerey
1st AC
Erik Lakatos

Other credits

2ND AC

Ákos Görög

GAFFER

Zsolt Hoffer

ART DIRECTOR

Clara Farkas

WARDROBE

Réka Varga

MAKE-UP

Richárd Fazekas

EDITOR

Barna Szőke

COLOURIST

Szilárd Tőtszegi

VFX

András Pflum, Shahab Hosseini

LEAD ACTOR

Ádám Varga

COMMISSIONER

Peter Meeuwsen

RECORD LABEL

Musical Freedom

Rob Ulitski - 17th Nov 2020

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