Tash Tung directs the powerful visuals for Shaybo’s new track My Sister, featuring Jorja Smith.The video uses the backdrop of a church to deliver a strong sermon of empowerment to victims of domestic violence.Tung constructs a religious experience, with women of all ages standing in the congregation listening to Shaybo’s message. Intimate in the way it portrays emotion in the audience, the concept mirrors the deeply personal subject matter of the track. These setups are interspersed with shots of a dancer, standing strong yet delicate with her movements.The sermon empowers the audience to help pull themselves out of the dark place they find themselves in, and ends in an expansive landscape, visually representing greener pastures and an overall message of hope.
Rob Ulitski - 9th Sept 2021