Little Mix 'Sweet Melody' by KC Locke
Rob Ulitski - 3rd Nov 2020
Little Mix break out their explosive choreography skills, in KC Locke's breathless promo for Sweet Melody.Â
Utilising a trademark mix of motion control, drones and steadicam, the fiesty visual is action-packed from the off, as the girls perform in an abandoned warehouse styled in futuristic monochrome outfits.Â
DoP - and frequent collaborator - Stefan Yap leans into the frenetic energy, adding corruscating spotlights and flame-lit backdrops to the mix, resulting in a no-holds-barred reminder of why Little Mix are one of the world's most successful girl groups.
"It was a great experience teaming up with Little Mix for this dance choreography visual," says KC Locke. "I wanted to switch up the usual pop video aesthetics to bring a more dark, beauty feel and really show the girls' amazing dance and performance skills.
"We did this by experimenting with longer, more considered solo choreography, combined with big chorus group dance scenes. This video was shot using my trademark bold style in which I utilised techno cranes, steadicam, motion control, FPV drones and hand held."
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Credits
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Production/Creative
- Director
- KC Locke
- Producer
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- 1st AC
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Production designer
Wardrobe
- Hair
- Make-up (Artist)
Choreography
- Choreographer
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Agent
- Director's Representation
- MA
Misc
- 2nd AD
Rob Ulitski - 3rd Nov 2020
