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Little Mix 'Sweet Melody' by KC Locke

Little Mix 'Sweet Melody' by KC Locke

Rob Ulitski - 3rd Nov 2020

Little Mix break out their explosive choreography skills, in KC Locke's breathless promo for Sweet Melody. 

Utilising a trademark mix of motion control, drones and steadicam, the fiesty visual is action-packed from the off, as the girls perform in an abandoned warehouse styled in futuristic monochrome outfits. 

DoP - and frequent collaborator - Stefan Yap leans into the frenetic energy, adding corruscating spotlights and flame-lit backdrops to the mix, resulting in a no-holds-barred reminder of why Little Mix are one of the world's most successful girl groups.

"It was a great experience teaming up with Little Mix for this dance choreography visual," says KC Locke. "I wanted to switch up the usual pop video aesthetics to bring a more dark, beauty feel and really show the girls' amazing dance and performance skills.

"We did this by experimenting with longer, more considered solo choreography, combined with big chorus group dance scenes. This video was shot using my trademark bold style in which I utilised techno cranes, steadicam, motion control, FPV drones and hand held."

Watch 'Little Mix 'Sweet Melody' by KC Locke ' here

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Rob Ulitski - 3rd Nov 2020

Tags

  • Choreography
  • Dance
  • Performance
  • Pop

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Credits

Production/Creative

Director
KC Locke
Producer
Lewis Nicholson
Producer
Meghan Wilcox
Production Company
Swords & Eagles
Executive Producer
Marisa Garner
Executive Producer
Amalia Rosen-Rawlings
Production Manager
Ella Taylor Palfrey
1st AD
Luke Goodrich

Camera

Director of Photography
Stefan Yap
1st AC
Chris Steel
2nd AC
Rushil Choudhary

Lighting/Grip

Gaffer
Nick Platt

Art

Production designer
Jenny O’Sullivan

Wardrobe

Hair
Azza Carlo
Make-up (Artist)
Heidi North

Choreography

Choreographer
Nico King

Editorial

Editor
Jamil Shaukat

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Misc

2nd AD
Charlie Killick

Other credits

Grip

Mathew Newton

Ronin Tech

Bernin Isaac

Techno Crane

Becca Day

Techno Crane

Dennis Fraser

Moco

G6 Moco

Steadicam

Steadi Seb

DIT

Jamil Shaukat

Drone Operator

Alex Rees / Mighty Sky Film

Hair Assistant

Christopher Southern

Styling

Zack Tate

Styling

Jamie McFarland

Post House

Swords & Eagles

Beauty Cleanup

Creep Post Production

Camera

Pro Motion

Lighting

Drop City

Commissioner

Kat Cattaneo

Label

RCA / Sony Music

Rob Ulitski - 3rd Nov 2020

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