Little Mix 'Sweet Melody' by KC Locke
Rob Ulitski - 3rd Nov 2020
Little Mix break out their explosive choreography skills, in KC Locke's breathless promo for Sweet Melody.
Utilising a trademark mix of motion control, drones and steadicam, the fiesty visual is action-packed from the off, as the girls perform in an abandoned warehouse styled in futuristic monochrome outfits.
DoP - and frequent collaborator - Stefan Yap leans into the frenetic energy, adding corruscating spotlights and flame-lit backdrops to the mix, resulting in a no-holds-barred reminder of why Little Mix are one of the world's most successful girl groups.
"It was a great experience teaming up with Little Mix for this dance choreography visual," says KC Locke. "I wanted to switch up the usual pop video aesthetics to bring a more dark, beauty feel and really show the girls' amazing dance and performance skills.
"We did this by experimenting with longer, more considered solo choreography, combined with big chorus group dance scenes. This video was shot using my trademark bold style in which I utilised techno cranes, steadicam, motion control, FPV drones and hand held."
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Rob Ulitski - 3rd Nov 2020
Credits
Production/Creative
- Director
- KC Locke
- Producer
- Lewis Nicholson
- Producer
- Meghan Wilcox
- Production Company
- Swords & Eagles
- Executive Producer
- Marisa Garner
- Executive Producer
- Amalia Rosen-Rawlings
- Production Manager
- Ella Taylor Palfrey
- 1st AD
- Luke Goodrich
Camera
- Director of Photography
- Stefan Yap
- 1st AC
- Chris Steel
- 2nd AC
- Rushil Choudhary
Lighting/Grip
- Gaffer
- Nick Platt
Art
- Production designer
- Jenny O’Sullivan
Wardrobe
- Hair
- Azza Carlo
- Make-up (Artist)
- Heidi North
Choreography
- Choreographer
- Nico King
Editorial
- Editor
- Jamil Shaukat
Grading
- Colourist
- Alex Gregory
- Colour grade company
- The Mill
Agent
- Director's Representation
- MA
Misc
- 2nd AD
- Charlie Killick
Other credits
Grip
Mathew Newton
Ronin Tech
Bernin Isaac
Techno Crane
Becca Day
Techno Crane
Dennis Fraser
Moco
G6 Moco
Steadicam
Steadi Seb
DIT
Jamil Shaukat
Drone Operator
Alex Rees / Mighty Sky Film
Hair Assistant
Christopher Southern
Styling
Zack Tate
Styling
Jamie McFarland
Post House
Swords & Eagles
Beauty Cleanup
Creep Post Production
Camera
Pro Motion
Lighting
Drop City
Commissioner
Kat Cattaneo
Label
RCA / Sony Music
Rob Ulitski - 3rd Nov 2020