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Griff & Honne '1,000,000 X Better' by Jordan Rossi

Rob Ulitski - 23rd Oct 2020

Jordan Rossi directs a vibrant performance video for Griff & electronic duo Honne, as part of a project on emerging talent by Vero and Hunger Magazine

Inspired by the amalgamation of art and technology in the digital era, the promo is an energetic ride through glitchy textures and otherworldly projections. While Griff's performance is understated yet endearing, and Honne's cameos are cleverly intertwined into the art direction, via lilting loops on TV screens. 

"This video was a love letter to the digital era taking us down the rabbit hole of cyber space," says Rossi. "It was always meant to be a slightly surreal acid trip but in a very confined computer context. I described it initially as Dali meets The Matrix with a glitchy style.

"The video was created as part of a special collaboration between Vero and Hunger Magazine as a focus on emerging British music talent. It was great to have Griff part of this with her strong visual style and laser-focused vision."

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Rob Ulitski - 23rd Oct 2020

Tags

  • Performance
  • Projection
  • Pop
  • Electronic
  • Digital Era
  • Matrix
  • Dali

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Credits

Production/Creative

Director
Jordan Rossi
Production Company

Camera

Director of Photography
Focus Puller
Chris Steel
2nd AC
Sam Smith

Lighting/Grip

Gaffer
Will Stuetz
Gaffer
Musa Clarke

Art

Art Director
Amelia Tavenner

Wardrobe

Wardrobe
Lily Burdis
Hair
Tomi Roppongi
Make-up
Michelle Dacillo

Editorial

Editor
Josh Chadwick
Editing company
Final Cut London

Grading

Colourist
George K
Colour grade company
Black Kite Studios

Agent

Director's Representation

Other credits

Projectionist

Ben Vaughn

Rob Ulitski - 23rd Oct 2020

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