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Travis Scott ft M.I.A. & Young Thug 'Franchise' by Travis Scott, White Trash Tyler & Jordan Hemingway

Rob Ulitski - 7th Oct 2020

Travis Scott, White Trash Tyler and Jordan Hemingway join forces to direct the video for Franchise. 

Featuring M.I.A and Young Thug, the ambitious promo follows Travis Scott through Michael Jordan's LA mansion, with an array of Jodorowsky and Warhol-inspired imagery. With cameos from Michael Jordan himself and the Clermont twins, the visual is an homage to pop culture in all its glory - and of course the brilliance of Jordan, as documented in The Last Dance

Jordan Hemingway’s directing contribution comes in the shape of a thousand sheep surrounding a flower-adorned M.I.A. in an impossible scene of esoteric prowess. Never one to do things by halves, M.I.A is electrifying in her presence, effortlessly pulling off the Midsommar-inspired outfit whilst handling an unruly wave of farm animals. 

Stunningly bonkers and high concept, the visual is a testament to its many collaborators and creative minds - totally sporadic and spontaneous, but everyone contributing to the ultimate vision. 

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Rob Ulitski - 7th Oct 2020

Tags

  • Performance
  • Surreal
  • VFX
  • Hip Hop
  • Michael Jordan
  • Mansion
  • Cameo

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Credits

Production/Creative

Director
Travis Scott
Director
Jordan Hemingway
Director
White Trash Tyler
Producer
Ella Girardot
Production Company
Production Company
Executive Producer
Production Manager
Bruno Loureiro
1st AD
Marc Wilson

Camera

Director of Photography
Minka Farthing-Khol
Director of Photography
Rina Yang
2nd AC
Clare Fuller

Lighting/Grip

Gaffer
Genki McClure

Art

Art Director
Siobhan Walsh

Wardrobe

Wardrobe
Imruh Asha
Wardrobe
Tarek Cassim
Hair
Rio Sreedharan
Make-up
Carol Lopez Reid

Editorial

Editor
Louis Hvejsel Bork

Misc

Film Laboratory

Other credits

Props

Lester Hill

Art Dept Assistant

Stan Allen, Hugo Harris, Destinie Page

SFX

Neil Gawthorp, Miguel Ferreira

Floral Artistry

Athlyn

Rob Ulitski - 7th Oct 2020

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