Travis Scott, White Trash Tyler and Jordan Hemingway join forces to direct the video for Franchise. Featuring M.I.A and Young Thug, the ambitious promo follows Travis Scott through Michael Jordan's LA mansion, with an array of Jodorowsky and Warhol-inspired imagery. With cameos from Michael Jordan himself and the Clermont twins, the visual is an homage to pop culture in all its glory - and of course the brilliance of Jordan, as documented in The Last Dance. Jordan Hemingway’s directing contribution comes in the shape of a thousand sheep surrounding a flower-adorned M.I.A. in an impossible scene of esoteric prowess. Never one to do things by halves, M.I.A is electrifying in her presence, effortlessly pulling off the Midsommar-inspired outfit whilst handling an unruly wave of farm animals. Stunningly bonkers and high concept, the visual is a testament to its many collaborators and creative minds - totally sporadic and spontaneous, but everyone contributing to the ultimate vision.
Rob Ulitski - 7th Oct 2020