Rob Ulitski - 8th Sept 2020

Mustashrik Mahbub directs a bold and beautiful tribute to women around the world, in his video for Katy Perry's What Makes A Woman - one of a series of animated videos created during lockdown for the singer's new album Smile.

What Makes A Woman is a lovingly calm exploration of women of all ages, ethnicities and groups. The narrative celebrates a Day in the Life of a series of animated characters, from a doctor to a news reporter - drawn in Perry's likeness - and is a striking ode to the power of embracing femininity in every form. 

Combining hand-drawn textures, montages and 3D camera moves, the visual is vibrant and refreshing, with an abstract yet familiar aesthetic. 

Credits

DirectorMustashrik Mahbub
ProducerBrian Covalt
Production CompanyPartizan LA
Executive ProducerSara Nix
Art DirectorDavid Devaux
EditorTerence Nury
Post production companyRoyalpost.tv
Post ProducerJonathan Trebois
Director's RepresentationPartizan Midi Minuit
CommissionerTarga Sahyoun
LabelCapitol Records

Rob Ulitski - 8th Sept 2020

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