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Katy Perry 'What Makes A Woman' by Mustashrik Mahbub

Rob Ulitski - 8th Sept 2020

Mustashrik Mahbub directs a bold and beautiful tribute to women around the world, in his video for Katy Perry's What Makes A Woman - one of a series of animated videos created during lockdown for the singer's new album Smile.

What Makes A Woman is a lovingly calm exploration of women of all ages, ethnicities and groups. The narrative celebrates a Day in the Life of a series of animated characters, from a doctor to a news reporter - drawn in Perry's likeness - and is a striking ode to the power of embracing femininity in every form. 

Combining hand-drawn textures, montages and 3D camera moves, the visual is vibrant and refreshing, with an abstract yet familiar aesthetic. 

Rob Ulitski - 8th Sept 2020

Tags

  • Animation
  • Narrative
  • Special projects
  • Pop
  • women
  • womanhood
  • femininity
  • empowerment
  • celebration

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Credits

Production/Creative

Director
Mustashrik Mahbub
Producer
Brian Covalt
Production Company
Partizan LA
Executive Producer
Sara Nix

Art

Art Director
David Devaux

Editorial

Editor
Terence Nury

VFX

Post production company
Royalpost.tv
Post Producer
Jonathan Trebois

Agent

Director's Representation
Partizan Midi Minuit

Commission

Commissioner
Targa Sahyoun
Label
Capitol Records

Rob Ulitski - 8th Sept 2020

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