Jesse May Fisher reunites with longtime collaborator Etta Marcus, meditating on friendship in the promo for Girls That Play.With a constrained colour palette and playful camera movement, the video is a bold, confident take on the track, and instantly memorable in the way that it addresses the multiple layers of emotion and meaning that exist within the framework of friendship among girls. "The visual world for Girls That Play is inspired by the complex intimacies of female friendship, as well as cinematic iconographies of femininity," says Fisher."Girls That Play depicts a menacing, mysterious and ritualised version of girlhood."

French-Cuban sister duo Ibeyi scale the desert with Jorja Smith, in Lucrecia Taormina's captivating promo for Lavender and Red Roses. We see the artists trek through the midst of a sandy landscape, following the line of a rope to a well in the middle of the desert. They pour a jug full of lavender and red rose petals into the well - where, at the bottom a mysterious masked man digs further downwards. Arguably this abstract narrative explores themes of femininity and divine energy, suggesting it is time to 'cut the cord', and stop relying on women to pull up men who are not actively helping themselves or looking for ways to improve their own situation. But the beauty of the visual, the magic of Taormina' concept, lies in the various ways in which to read the unfolding action.Taormina weaves this ambiguous and metaphorical tale in her characteristic hyperreal style - not in a real desert, we suspect, but a very convincing studio and VFX-created approximation of one. A certain episode of Squid Game may also springs to mind while watching this too.Once distracted by the petals, the man stops digging, and grabs the rope. Initially, the women pull with all their strength, to help him to climb up, but... then the rope is cut.

Mustashrik Mahbub directs a bold and beautiful tribute to women around the world, in his video for Katy Perry's What Makes A Woman - one of a series of animated videos created during lockdown for the singer's new album Smile.What Makes A Woman is a lovingly calm exploration of women of all ages, ethnicities and groups. The narrative celebrates a Day in the Life of a series of animated characters, from a doctor to a news reporter - drawn in Perry's likeness - and is a striking ode to the power of embracing femininity in every form. Combining hand-drawn textures, montages and 3D camera moves, the visual is vibrant and refreshing, with an abstract yet familiar aesthetic.