Rob Ulitski - 29th May 2020

Director Lx blurs the line between VR and real life in his enigmatic video for Ill Blu's Dumpa. 

Utilising blueprints and wireframe visual effects, the video game aesthetic is drenched in future-tech elements, including holograms, HUDs (heads-up displays) and sprawling cityscapes. 

Shot under special restrictions due to lockdown, the video is barely hampered by the limitations. Dir. Lx does what he does best, making artists look like stars no matter the location, budget or restriction. With a retro-futuristic, almost anachronistic vibe, the style is curiously 90's/00's, a version of the distant future imagined back in those times, which makes it even more standout. 

The cinematic visual is matched by high-energy performances from each artist, captured in style by DoP JP Garcia, whose perpetual moving camera breaks out of the single shot/ static camera mould the last few months have been tied to. 

PRO Credits

Credits

DirectorDir. Lx
ProducerKareem Adeshina
1st ADPaolo De Battista
Director of PhotographyJP Garcia
Focus PullerOliver Bingham
GafferHelio Ribeiro 
WardrobeKiera Liberati
EditorDir. Lx
ColouristAlex Gregory
Post production companyDenova Media
VFXAsad Naveed
Lead actorAmp; Jane
Lead actorAngel
Director's RepresentationAndy @ Las Bandas
CommissionerMichael Lewin
LabelSony Uk
Other creditsSpecial Thanks To Procam Tv, First Option Safety, Carib Kitchen & Airspace Locations

Rob Ulitski - 29th May 2020

Related Content

video

DC 'Neighbourhood' by Dir. Lx

Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.

Rob Ulitski - 2 months ago

video

Smokepurpp 'Repeat' by Dir. Lx

In his second video for Smokepurpp, director Lx immerses the rapper in a trippy, VFX-heavy world of glistening silver and high runway speeds.

Lassamie Prasimay - 14th May 2019

video

Asco 'Going On' by Dir. Lx

Asco surrounds himself with girls and a pool party in this summer vibes video for Going On by Dir. Lx.

Promonews - 28th Aug 2018

video

Odunsi ft Raye 'Tipsy' by Dir Lx

Odunsi teams up with Raye for the splendid Tipsy, and Dir Lx gets the sparks flying between the artists in video, which delivers a stylish 1970s vibe.

Promonews - 26th Mar 2019

Latest News