Producer

Kareem Adeshina

Shan Phearon returns with an electric visual for maverick rap star and cult wordsmith Potter Payper.&nbsp; Street-futurism, big set-piece spectacles and subtext collide as introspective Potter travels a long, dark road in a glowing VW Golf flatbed truck ridden by outlaws, and performs the confessional Gangsteritus amongst mysterious, symbolic figures in the abyss of the night.Taking the texture of UV in a forward-thinking direction, Shan and his team devised and built one of the world's first UV blacklight drones for film, to achieve the striking vision. The music video is part of Apple Music's The Agenda series, pairing UK music's most important contemporary performers&nbsp;with trailblazing filmmakers.

United Kingdom

Shan Phearon

Ellis Fox

Greatcoat Films

Simon Oxley

Amara Rossell

Alessia Lendrum

Fred Searle

Jaime Ackroyd

Tristan Chenais

Hermes Contreras

Domingo Simon Silva

Phil Harris

James France

Noah Furrer

Anthony Hensman

Alex Gregory

Charlie Morris

No.8

Talha Rana

Nicola Sheppard

0207 Def Jam

Grime

Hip Hop

Potter Payper 'Gangsteritus' for The Agenda (Director's Cut) by Shan Phearon

Potter Payper feat. Tiggs - Gangsteritus (Director's Cut)

Directing duo Meeks &amp; Frost team up with&nbsp;Birmingham rapper M1llionz for this atmospheric staging of his track Pedestrian, for Apple Music's The Agenda Live series.Initially situated in a box room, being viewed by passers-by, to represent the trappings of fame, M1llionz finds freedom in a&nbsp;heightened version of a more familiar&nbsp;world, where aspects of streetlife are skillfully recreated within a large warehouse space.&nbsp; &nbsp;

Meeks & Frost

Simon Fisher

Millie Wrench

Emily Mulkerrins

Paolo De Battista

Sam Meyer

Louis Vella

Emily Mcney

Mark Stewart

Chantelle Pantelides

Nayaab Tania

Leon Carlton

Glassworks

M1llionz 'Pedestrian' (The Agenda Live) by Meeks & Frost

M1llionz-'Pedestrian-(the-Agenda-Live)-'-by-Meeks-&-Frost

DC has a paranoid mind in Dir. Lx's fourth collaboration with the artist.&nbsp;The video for Paro(noia) builds upon the suspicious themes of the track, presenting DC in a series of vignettes, weighed down by a lingering sense of danger.&nbsp;Glitchy edit effects and an out-of-body perspective elevate the minacious vibes, and eagle-eyed viewers may notice the hoodie DC wears - displaying the quote "Only the Paranoid Survive" - which was first introduced in <a href="https://www.promonews.tv/videos/2020/05/21/dc-neighbourhood-dir-lx/64919">2020's Neighbourhood.&nbsp;</a>Brilliant work with a fresh aesthetic, and standout performances from the artist and the supporting cast.&nbsp;

Dir. Lx

Michael Moore

Toby Leary

Denis Yildiz

Nevzat Altinisik

Eliot Morris

Sam Hardy

Chris Bell

Creep Post

Yvonne Newman

Las Bandas Be Brave

Patricia Odje

DC 'Paro(noia)' by Dir. Lx

Dc-'Paro(noia)'-by-Dir.-Lx

Jack Willoughby directs a second promo for James TW, this time for the heartfelt Hopeless Romantics.&nbsp;Opening on a dark road in the middle of the night, an ambulance pulls up to the artist's side, with all signs pointing to some kind of tragic disaster...[imgtoken data:1]But things aren't all they seem, when one paramedic returns from the vehicle with a fancy change of clothes for James. They dress him up and then they send him on his way, looking more slick than they found him.&nbsp;It's another wardrobe change-focused concept for the director and the artist, following their&nbsp;collaboration earlier this year on the <a href="https://www.promonews.tv/videos/2021/04/19/james-tw-butterflies-jack-willoughby/70448" target="_blank">Butterflies video</a> - and one that will linger in the mind long after watching.&nbsp;

Jack Willoughby

Lucy Miles

Sandra Spethmann

Danny Rumbleow

JP Garcia

Jake Loft

Kristiana Zhekova

Sam Crook

Moira Lam

Patricia Humm

Jules Ronan

Bailey Tom

Connor Coolbear

Electric Theatre Collective

Kelvin Chim

Ailsa Robertson

James TW 'Hopeless Romantics' by Jack Willoughby

James-Tw-'Hopeless-Romantics'-by-Jack-Willoughby

Anna Fearon directs a love story in reverse for Cat Burns' Into You.&nbsp;Exploring the addictive rush of a&nbsp;blossoming relationship, the video cycles through several vignettes of two lovers hanging out - but in reverse.&nbsp;It's a simple trick, but works beautifully for this concept, and the two main actors help add a level of authenticity to the story, which makes the connection that much more believable.&nbsp;The&nbsp;cinematography adds a dreamlike haze to the visuals, reflecting the novelty that comes with getting to know a new person in an intimate way, and the excitement of the journey to come.&nbsp;[imgtoken data:1]&nbsp;

Anna Fearon

Tobi Kyeremateng

Danny Rumbelow

Shaka Agina

James Huthwaite

Chelsea Bernard

Massimo Filippi

Destinie Paige

Hannah Beck

Danielle Igor

Tasnim Nahar

Kat Cattaneo

Soul

Cat Burns 'Into You' by Anna Fearon

Cat Burns - Into You (Official Video)

Dir. Lx directs a playful performance promo for Jay 1 featuring KSI.&nbsp;Boldly vibrant and hypnotic, Dir. Lx's often&nbsp;understated style is turned on its head, in a tour de force of set builds, vivid styling and nostalgic conceptual setups.&nbsp;The performances are key, of course, and both artists bring their A-game, ramping up palpable energy from scene to scene, whilst Lx's eye for composition is on display from start to finish.&nbsp;

Gil Kolirin

Ella Violetta

Vivian Nwonka

Kiera Liberati

Babyface

Coco Hirani

The Mill

Denova Media

Elena Argiros

Jay 1 ft KSI 'Swerve' by Dir. Lx

Jay-1-Ft.-Ksi-'Swerve'-by-Dir.-Lx

Dir. Lx is making waves online with his playful performance promo for Russmillions' Big Shark.&nbsp;The eagerly awaited track is paired with a mesmerisingly colourful visual, featuring the artist in several different vignettes - one of which depicts a child with Russmillions' full-sized head, and a penchant for everything shark-themed.&nbsp;Featuring cameos from&nbsp;DJ Cuppy and Stefflon Don, the video encapsulates the frenetic energy of the track with pulsating blue lights and restless camerawork, and more than a hint of absurdist fun splashed within the concept.[imgtoken data:1][imgtoken data:2]

Melissa Massey

Talor Hanson

Dan Deighton

Jakob Gierse

Kashmir Wickham

Kaz Ove

Olivia West

drill

Russ Millions 'Big Shark' by Dir. Lx

Russmillions-'Big-Shark'-by-Dir.-Lx

Gemma Yin directs a heartwrenching performance promo for German singer-songwriter Zoe Wees.&nbsp;Opening with a dedication to her great grandmother, themes of loss and hurt bleed into every frame of the visual, present in snapshots of memories and reminders of those who are no longer with us, as Yin experiments in the video&nbsp;with light, movement and sculptural forms around Zoe.Empty seats are tucked under&nbsp;a table, blurred visions of departed family members linger in the background - powerful iconography that is universally relatable and fitting to the concept.[imgtoken data:1]&nbsp;The use of colour is especially inspired, cutting from desaturated setups reflecting an overwhelming feeling of emptiness, to shimmering&nbsp;golds and ambers, representing a sense of power and transcendence.&nbsp;This will quite possibly be the first time many viewers see and hear Zoe Wees, and Yin has created the most impressive of introductions, celebrating the energy and presence of the up and coming artist.[imgtoken data:2]&nbsp;&nbsp;[imgtoken data:3]

Germany

Gemma Yin

Abiola Rufai

Leanna Smith

Phillips Nortey

Jake Gabbay

James Hills

Jomar O'Meally

Jennifer Kidd

Caroline Morin

Wash

Targa Sahyoun

Zoe Wees 'Hold Me Like You Used To' by Gemma Yin

Zoe-Wees-'Hold-Me-Like-You-Used-To'-by-Gemma-Yin

Chloe Hayward pays homage to iconic director&nbsp;Michel Gondry in her roller skating extravaganza&nbsp;for Public Service Broadcasting.&nbsp;Creating a visual dichotomy from the first frame, the contrast of dizzyingly vibrant costumes and gloomy post-industrial backdrops takes viewers on a hallucinatory trip through a choreographed fever dream.Evoking memories of classic Chemical Brothers&nbsp;and&nbsp;New Order&nbsp;promos, Hayward experiments with movement and colour,&nbsp;intermittently surreal and mesmerising with masterful flair.&nbsp;The video is an anachronistic dream that leaves an immediate impression - and a burning desire to hit the repeat button.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Chloe Hayward

Hugo Holford

Luke Goodrich

Howard Mills

Daniel Svilenov

Dimi Vakrilov

Anna Thompson

Piers Bartlett

Hannah Clark @ Metal Edit

Arthur Graham-Maw

Christian Parton

Emanate Studios

Sean Mayo

Dance

Indie

Public Service Broadcasting 'People Let's Dance' by Chloe Hayward

Public-Service-Broadcasting-(psb)-'People-Let's-Dance'-by-Chloe-Hayward

Django Django frontman Vincent Neff takes the lead role in Jack Barraclough's video for Kick The Devil Out - playing Satan as the annoying lodger in an ordinary British family.In the same vein as&nbsp;low budget,&nbsp;oddball comedy films and old&nbsp;Beastie Boys&nbsp;videos, we find the red-hued Horned One welcomed into the bosom of the family by Mum - but eyed suspiciously by Dad, who's worst fears are confirmed by the guest's niggling bad habits:&nbsp;he misbehaves at the table, cuts his fingernails on the sofa, mixes his colours with whites in the wash... all clear signs that&nbsp;he has to go.Mixing in lo-fi greenscreen dancing footage and a skaterboy mini-DV fantasy, the aesthetic is charmingly DIY, and leans into the absurd concept.&nbsp;Amongst all of this madness, the performances are grounded in reality, and act as a conduit for viewers to understand the frustration and pain of this unwanted house guestBarraclough's energetic and fastmoving&nbsp;screwball comedy is a departure for the alt-rockers,&nbsp;who&nbsp;often embrace visual experimentation and whimsical humour in their videos, but it's a welcome one.[imgtoken data:1]

Jack Barraclough

Marcus Albertsen

Charlie Knight

Lottie Toon

Rhona Ezuma

Natasha Lawes

Because Music

Alternative

Django Django 'Kick The Devil Out' by Jack Barraclough 

Django-Django-'Kick-The-Devil-Out'-by-Jack-Barraclough-

Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby.&nbsp;With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect.&nbsp;With the rapper's prodigious storytelling skills exploring the&nbsp;pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.[imgtoken data:1]&nbsp;

Jen Woodhouse

Asia Rose Kilgallon

Sonny Horwell

Janice Mahenge

Simmi Virdee

Kya Brame

Central Cee 'Ruby' by Dir. Lx

Central-Cee-'Ruby'-by-Dir.-Lx

James TW&nbsp;cycles through a series of idiosyncratic personas in&nbsp;Jack Willoughby's promo for Butterflies.&nbsp;Stepping into a photo booth, the artist transforms into an&nbsp;impressive range of characters, from all manner of time periods, styles and even universes...&nbsp;It's a fun-filled video that oozes tongue-in-cheek charm - and comments on the various personalities we all hide within ourselves.&nbsp;From the styling to the art direction and makeup, every facet of the video is on the same page, and it's an effective visual interpretation of the themes in the track.[imgtoken data:1][imgtoken data:2]

Clara Paris

Pieter Snyman

Josh Tue

Ernie Griffiths

James Duffey

Celia Arias

Joseph Taylor

Island Records

James TW 'Butterflies' by Jack Willoughby

James-Tw-'Butterflies'-by-Jack-Willoughby

Dir. Lx collaborates with long&nbsp;time creative partners&nbsp;DC &amp; Knucks in the impressive promo for Bobby &amp; Rowdy.&nbsp;The third in a trio of releases for Dir. Lx and DC - following&nbsp;<a href="https://www.promonews.tv/videos/2020/05/21/dc-neighbourhood-dir-lx/64919">Neighbourhood</a> and&nbsp;<a href="https://www.promonews.tv/videos/2020/07/28/dc-tears-sweat-blood-dir-lx/65834">Tears Sweat Blood</a>&nbsp;- this video takes to an abandoned underground station, where a high-energy&nbsp;performance section is intercut with an abstract narrative.&nbsp;Interspersed with black and white portrait vignettes - celebrating Lx's fondness for stills and photography - the promo cleverly pays homage to classic videos in the genre, whilst showing up with a fresh, contemporary aesthetic.&nbsp;

Arnold Peters

Chris Malin

Max Smith

Joss Garnet-Lawson

Daisy Dean

Vaneza Londono

Yoomin Lee

Will Lyte

DC X Knucks 'Bobby & Rowdy' by Dir. Lx

Dc-X-Knucks-'Bobby-&-Rowdy'-by-Dir.-Lx

Shan Phearon's stunner of a video for Tiggs Da Author draws us into a darkly comic world of a quartet of roadmen, who also happen to be vampires.If it's Top Boy meets What We Do In The Shadows, with a dash of '90s movie Tales From The Hood,&nbsp;Phearon has certainly created his own distinct world for this bunch of reprobates, who process blood like a valuable drug, feed their unfortunate victims to their harem of vampiric vixens, and seek some form of redemption, via the hand of the book-toting Tiggs.The fast-moving action takes place within a typical house on an everyday street, but it&nbsp;is anything but mundane. It's the colour palette&nbsp; - lurid, almost terrifyingly bold - that stands out more than anything. As in previous videos, Phearon goes hard for the primary spectrum, then dials it up more than ever. A remarkable look for a very cool piece of work.

Kareem Adeshina

Producer

Interviews featuring Kareem Adeshina

Videos featuring Kareem Adeshina

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2019 (10)

2018 (5)

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