Rob Ulitski - 13th May 2020

Milo Blake directs a striking monochromatic visual for London rappers Kam Bu and Lord Apex.

Utilising a constantly rotating camera and clever composition, Blake and DoP Brandon Quan pays homage to iconic films and promos in the video for Different. Old-school lens effects create a streaky, dreamy aesthetic which is hypnotic when paired with the perpetual camera movement.

Blake uses the space and depth of the room in a clever and inspired way, and the experimental performance cutaways give this project a fresh and unique perspective. French film La Haine gets a nod in the art direction, an obvious influence in terms of gritty realism and the black and white colour palette. 

Milo Blake: 

"The video is a playful statement of originality. Our thinking behind the constantly rotating camera was to create something were the blocking of the cast was bouncing off and interacting with camera movements. This shaped our set-pieces and provided a further approach of the camera trying to be in locked in with how people move.

"A heightened sense of the environment was created through a very stylised black and white where we drew inspiration from noir cinema but then combined that with the use of streak filters more traditionally used on sci-fi, and vaseline to put a wilder, more surreal spin on it. All of this was done as a way of saying that these artists exist in their own realm, moving to their own rhythms."

PRO Credits


DirectorMilo Blake
ProducerElla Glazer
Production CompanyFigaro Inc.
Production CompanyPapaya Films
Executive ProducerPilar Muro
Production ManagerJames Wood 
1st ADDanny Rumbelow 
Director of PhotographyBrandon Quan 
Focus PullerElliot Poyzner 
GafferJakub Jachowicz 
Art DirectorJade O Connor 
EditorArthur Parisi 
ColouristLena Turnier
VFXDaniel Brewster
Other creditsArt Assistants - Hazel Singzon/Jimmy Van Twest  Spark - Ryan Anderson  Title Design - Izzy BC  Storyboard Artist - Leo Graziosi  BTS Photography - Malini Vaja/Natalia Jerke 

Rob Ulitski - 13th May 2020

Related Content


Tahir 'Get Mine/Golden Ticket' by Milo Blake

Papaya Films's director Milo Blake teams up with North London artist Tahir for the release of his new single Get Mine/Golden Ticket, creating entrancing, surreal and slightly disconcerting …

Promonews - 13th Apr 2018


Lord Apex & V Don 'UK Shit' by Milo Blake

Milo Blake explores the tough reality of London street life, from the perspective of an unseen protagonist, in this compelling video for Lord Apex and V Don. 

Promonews - 10th Sept 2020

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 6 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 10 days ago