Promonews - 20th Mar 2020

Denai Moore descends into a wonderfully warped, highly stylised world in Samuel Douek's fantastical vision for the singer's Cascades. 

The track is based on Moore's troubled, troubling worldview: she sings about literally getting engulfed in sadness and depression, the sonic background shifting from optimistic to ominous, ending in a haunting, slowed-down acapella outro. At the same time, in the video her surreal, Alice-like adventure, encountering a cast of colourful characters after she luminously-lit car, gets darker. She is looking to find her way out of this dystopian maze.


“I really wanted the Cascades video to translate like a weird, surreal dream. The song is about feeling visceral sadness and being too caught up in your own headspace. 

"Samuel and I collaborated on the concept of me literally melting myself as a kind of metaphorical self-destruction. Samuel cast my face the night before the shoot and it really put me into the headspace of the world we were creating. 

"Sonically this song was tricky to work on. Alex and I did a lot of crazy modular twisted noises, but ended up stripping it back and have tinkles of noise in the song. In the ending of the song, we actually slow it down a couple of bpm and the outro is acappella.”


“With Cascades, we follow Denai as she descends into deeper levels of her subconscious. She is both trying to lose herself in this bizarre world and looking to find herself by uncovering her own face (or mask) which ultimately frees her from her mind. 

"I was very much inspired by surrealist films from the 1930s, and high fashion photographers like Tim Walker and approached the film from an architectural perspective, planning a large scale inflatable in which to house the different distorted domestic scenes.”

PRO Credits


DirectorSamuel Douek
ProducerEolande Diaz
Production CompanyBELIEVE MEDIA
Executive ProducerCAMP PRODUCTIONS
1st ADTy Hack
Director of PhotographyRuaraid Achilleos
Focus PullerBradley Stern
2nd ACElisa Spigariol
GafferJerzy Gudjonsson
Art DirectorLouis Simonon
WardrobeJoel Palmer
HairRohmarra Kerr
Make-upBillie Mackenzie
ColouristBen Rogers
Grading companyGramercy Park Studios
VFXSamuel Charles Aldridge
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerRhian Emanuel
LabelBecause Music
Other creditsSparks: Jeff Celis, Alejandro Celis Runners: Jens Nielsen, Miles Lacey Art Assistant: Sacha Nicette Set Builders: Michele Baron, Gianmarco Losco Stylist Assistants: Anairin Kaines, Auryn Reeve, Gilliam Sevenkov Mask Vinyl: Charlie Parker Make Up Assistant: Clemintine Beclier Cast: Akuac Thiep; Webster Laker; Merlin Glozier

Promonews - 20th Mar 2020

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