Rob Ulitski - 11th Mar 2020

Darkoo heads to LA in Capone's striking performance video for Juicy.

Shot against a distinctive white backdrop, the visual places the artist in the middle of a utopic world full of sun, beautiful models and high-end luxury cars.

Switching to a glamorous catwalk halfway through, DP Neema Sadeghi complements the high-energy setup with motorised laser lights and breathtaking shots of the LA skyline, whilst Darkoo gives a confident and assured performance alongside featured artist Hardy Caprio. Kiera Liberati's choice of contemporary swimwear and a laidback pastel palette for the styling is inspired, elevating the vibrant aesthetic of the concept. 

CAPONE: 

We really wanted to celebrate black beauty in this video, focusing on dark skin tones.

"Darkoo presented me with a few ideas she had and it was very clear early on that this would be near impossible to shoot in England! Darkoo wanted to showcase sun and beautiful black women. We really wanted to celebrate black beauty in this video, focusing on dark skin tones set throughout the video, combined with the white backdrop is visually striking.

"The white and blue colour pallet allowed us to play around with key elements such as styling for the girls, keeping it simple but effective…even Darkoo’s hair colour was blue! Continuing this theme throughout the video onto the catwalk, mixed with a real LA skyline as the backdrop allowed me to bring Darkoo’s idea to life.

"Working with Darkoo is a real pleasure, she brings great energy to the set which really helps the cast get into the vibe and create real fun which translates amazing on camera."

PRO Credits

Credits

DirectorCapone
ProducerLavinia Noel
Production ManagerKeryn Mae
1st ADLane Stroud
Director of PhotographyNeema Sadeghi
Focus PullerEric Gaunt
2nd ACKourosh Farhangi
GafferTaylor Huddleston
WardrobeKiera Liberati
HairAnne Juliette
Make-upStephanie Rodriguez
EditorCapone
ColouristDylan Hageman
Grading companyDylan Hageman
VFXDenova Media
Lead actorEsprit Casting
Director's RepresentationFatima Ouklilane
CommissionerMichael Rivalland
CommissionerPatricia Odje
LabelVirgin EMI
Other creditsLocal Producer - Alex Lampos Steadi-Cam Op - Alan Greene Jib Operator - Babak Key Grip - Brendan Reil BBE - Taylor Huddleston BBG - Michael Proa 2nd Assistant Director - Mandahla Rose Make Up Assistant - Mana Afshar BTS Photographer - Fey Mohamed

Rob Ulitski - 11th Mar 2020

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