Rob Ulitski - 31st Jan 2020

Declan Mckenna performs in a fluffy cloud like world that descends into glitchy chaos in Will Hooper's video for Beautiful Faces. 

Opening with a studio setup of Declan and his band, the utopian visuals are crammed full of colour and anachronistic styling. Within moments, the video is glitching with odd frames spliced between shots, the dreamy aesthetic slowly corrupting and morphing into something unusual. 

Utilising AR technology, the visuals become more and more CGI-driven, the artist's likeness bending, transforming and flying through the sky. Reminiscent of a fatal computer error in The Sims, the characters melt into the walls, duplicate and bend their limbs into unhuman form.

This balance of live action and visual effects is an interesting departure for Will Hooper - who's last released video is a furiously intense video for Slaves - topped off with a confident and assured performance from McKenna. 

PRO Credits

Credits

DirectorWill Hooper
ProducerRosie Brear
Executive ProducerPaul Weston
Head of Music VideoLaura Northover
Production ManagerRachel Bashford
1st ADTy Hack
Director of PhotographyStefan Yap
Focus PullerMarcus Albertsen
Clapper LoaderJomar O’Meally
GafferWill Pope
Art DirectorLaura Little
WardrobeMichael Darlington
Hair & Make-upJackie Tyson
EditorSam Allen
Editing companySpeade
3D ArtistAlfie Dwyer
FlameJack Stone
ColouristRichard Fearon
Post production companyBlack Kite
CommissionerMichael Lewin
Other creditsSparks: Ana Krkljus, Caio Dias, Sam Baker DIT: Stephen Evans Rigger: Lee Doran Grip: Llewellyn Harrison Sound Recordist: Max Berridge Runners: Max McLaclan, Miles Lacey Sound Designer - Alexander Wells

Rob Ulitski - 31st Jan 2020

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