All We Are 'L Is For Lose' by Jack Whiteley
Jack Whiteley returns to music videos - his first since a deliciously kooky number for Aldous Harding earlier in the year - to undertake an surprising, sizzling makeover for erstwhile earnest indie-rockers All We Are.
In keeping with the change to a funkier sound on their forthcoming third album, Whiteley has introduced a new element to the band's previously worthy profile - sex. But then delivers the naughty stuff in a charmingly tongue-in-cheek package for the album's first single L Is For Lose.
It's a hot, sultry, even sweaty August night in Miami in about 1985 - shot in a studio, rather like a music video of the era. The band have the mock edgy attitude, like from a Pat Benatar video. But unlike the 80s, its embellished with garish animation that delivers the lyrics - created by Whitelely's regular collaborator Joe Wills - that seeps and blisters through the screen.
It's a lurid aesthetic that's something of an acquired taste - but once acquired, you can settle back and enjoy, together with the various pleasures to be had from All We Are's change in musical direction.
"With each new album brings a new sound and a change in direction for All We Are. The key words here were tropical, dancing and animation. What started out as a desire I had to make a lyric video quickly turned into a full-on music video with animation. I imagined a hot Miami night where the band play characters caught up in an 80s crime love triangle, before the funk drops and they settle their differences on the dancefloor.
"Big shout out to our brother Joe Wills (my Little Dragon co-director) who cooked up some seriously hot and saucy animation, as well as everyone on our brilliant crew, both humans and animals alike!"
|Executive Producer||Laura Northover|
|Director of Photography||Joel Honeywell|
|Focus Puller||Richard O’brien|
|2nd AC||Jean Ash|
|Art Director||Orla Lawn|
|Hair & Make-up||Heather Mclaughlin|
|Grading company||Absolute Post|
|Post production company||Absolute Post|
|Post Producer||Geri Krasteva|
|Other credits||Animals: Danny Jubb At Curious Critters|
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So, at last - it's showtime!