David Knight - 8th Nov 2019

Jack Whiteley returns to music videos - his first since a deliciously kooky number for Aldous Harding earlier in the year - to undertake an surprising, sizzling makeover for erstwhile earnest indie-rockers All We Are. 

In keeping with the change to a funkier sound on their forthcoming third album, Whiteley has introduced a new element to the band's previously worthy profile - sex. But then delivers the naughty stuff in a charmingly tongue-in-cheek package for the album's first single L Is For Lose.

It's a hot, sultry, even sweaty August night in Miami in about 1985 - shot in a studio, rather like a music video of the era. The band have the mock edgy attitude, like from a Pat Benatar video. But unlike the 80s, its embellished with garish animation that delivers the lyrics - created by Whitelely's regular collaborator Joe Wills - that seeps and blisters through the screen. 

It's a lurid aesthetic that's something of an acquired taste - but once acquired, you can settle back and enjoy, together with the various pleasures to be had from All We Are's change in musical direction.   


"With each new album brings a new sound and a change in direction for All We Are. The key words here were tropical, dancing and animation. What started out as a desire I had to make a lyric video quickly turned into a full-on music video with animation. I imagined a hot Miami night where the band play characters caught up in an 80s crime love triangle, before the funk drops and they settle their differences on the dancefloor.

"Big shout out to our brother Joe Wills (my Little Dragon co-director) who cooked up some seriously hot and saucy animation, as well as everyone on our brilliant crew, both humans and animals alike!"

PRO Credits


DirectorJack Whiteley
ProducerCecilia Linares
Production CompanyBlink
Executive ProducerLaura Northover
Director of PhotographyJoel Honeywell
Focus PullerRichard O’brien
2nd ACJean Ash
GafferLee Isserow
Art DirectorOrla Lawn
WardrobeSteven Spencer
Hair & Make-upHeather Mclaughlin
AnimationJoe Wills
EditorChris Wilson
Editing companyHomespun
ColouristAdam Clarke
Grading companyAbsolute Post
Post production companyAbsolute Post
Post ProducerGeri Krasteva
VFXOwen Saward
CommissionerBart McDonagh
LabelDomino Records
Other creditsAnimals: Danny Jubb At Curious Critters

David Knight - 8th Nov 2019

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