User Accounts

Jack Savoretti ft Mika 'Youth & Love' by Tom Rainsford

Rob Ulitski - 1st Oct 2019

Tom Rainsford celebrates Youth & Love in his new video for Jack Savoretti featuring Mika, with the help of 77 year old veteran actor David Bradley.

Bradley, known for his roles in the Harry Potter films and Game of Thrones, does a complete 180 (sometimes literally) in his embodiment of an aging man reflecting on the past. And in total contrast to the characters he usually plays, Bradley is fun, charming, even a little cheeky as he dances around an empty café. 

It is a very simple concept, executed perfectly. Rainsford has created a unexpected and unique visual for the summer-soaked track. 

TOM RAINSFORD:

Without a doubt, David deserves the title of Legend.

"I wanted to create something that fitted the track, and I wanted to create something that was full of life and joy but also took a moment to be reflective. We frequently get to see brilliant younger dancers and this was a great opportunity to do something different with an older person. And still, deliver all the energy and passion you come to expect from a music promo. 

"David Bradley is a complete star. It was a pleasure to work with him in a role that is so different from how you usually see him.  It was vital that David put his own spin and spirit on the choreography, which he did and at 77 he danced all day without putting a foot wrong. Without a doubt, he deserves the title of Legend."

Featured sponsors

Rob Ulitski - 1st Oct 2019

Tags

  • Director's notes
  • Narrative
  • Pop
  • Singer-songwriter

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Tom Rainsford
Producer
Kate Brady
Producer
Tracey Stokes
Production Company
Production Company
Like Minded Individuals
Executive Producer
Natalie Arnett
1st AD
Oli Waters

Camera

Director of Photography
Adam Barnett
Focus Puller
Austin Phillips
Camera Assistant
Greg Welbourne

Lighting/Grip

Gaffer
Jonny Boomer

Wardrobe

Stylist
Sharon Lovett Lampi
Make-up
Jo Drake

Choreography

Choreographer
Jamie Neale

Editorial

Editor
Ollie Burn

Grading

Colourist
Colour grade company

VFX

Post production company

Misc

Spark
Jeff Celis
Art Department Assistant
Hope Juliette Sanders
Runner
Hollie Murton

Rob Ulitski - 1st Oct 2019

Related Content

Industry News