Rob Ulitski - 27th Aug 2019

Inspired by the lyrics “So I pretend, this is going to be the last time”, KAM's video for Caggie Dunlop presents a recurring battle, as she tells herself again and again - she won't be back - and appears multiple times in the same shot in the process.

"The video makes me reminiscent of my childhood and teenage years," says Caggie Dunlop. "It's sweet nostalgia for any girl who grew up in the nineties /early noughties, and spent evenings and weekends daydreaming about boys in her bedroom."

The single camera move idea provided a challenge for KAM, who explains: "Technically speaking, the concept was a bit of a risk. We didn’t have the budget for a motion control rig, so it was the job of our DOP Tristian Chenais, equipped with a ronin, to capture this all in one take."

With a limited amount of studio time, KAM built the set to scale in 3D, an extensive previz, which allowed her and the team to calculate precise shot timings on the day.  KAM was eager to capture a filmic look for the piece to convey the nostalgia in Caggie’s lyrics. Working closely with Mill Colourist Thomas Mangham they used a textured grain, expressive colours and glowing highlights to achieve this.

"Due to the single shot technique used during filming, it was certainly a challenge matching some of the footage, due to the sudden changes of lighting when passing windows," says Mangham. "Through the use of dynamic grade techniques and key frames the transitions were made to feel seamless." 

PRO Credits


ProducerLucy Hawes
Production CompanyMill+
Executive ProducerJosh Davies
1st ADSam Barnham
Director of PhotographyTristan Chenais
Focus PullerRosa Asia Killgalon
2nd Unit DoPRauri Cantelo
Focus PullerLeon Frind
GafferRyan Delahunty
Art DirectorRanya El-rafaey
WardrobeSabina Emrit
Make-upGeraldo Frazau
EditorChay Mactavish
Editing companyTenThree
ColouristThomas Mangham
Grading companyThe Mill
Post production companyThe Mill
Post ProducerKati Hall
Lead actorCaggie Dunlop
Other creditsVFX: Holly Mcclean, Jo Guthrie, Kwok Fung Lam Runner : Thom Rumbelow BTS : Jesal Parshotam Production Assistant : Nadine Leswi Production Assistant : Alfie Johnson Art Assistant: Jeanie Gelling 
Art Assistant : Francesca Nwokeocha Wardrobe Assistant : Holly Leitch Wardrobe Assistant : Eva Smith Body Double : Georgia O’Brien

Rob Ulitski - 27th Aug 2019

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