Metronomy 'Lately' by Joseph Mount
In a career now spanning over a decade Metronomy have made some outstanding music videos, working with directors like David Wilson, Daniel Brereton, Dent de Cuir and Michel Gondry. But here's a landmark moment, for their new song Lately: for the first time the band's frontman Joseph Mount has taken up directing duties himself.
And, with a combination of performance, lo-fi VFX, and dry humour, it's very Metronomy. There's a nod to the '80s, and in particular the classic film Honey I Shrunk The Kids, as Mount and his fellow bandmembers emerge from the spools of a cassette tape, found by a schoolgirl in the park and brought back to her bedroom.
But the tiny band need to be careful, especially when the teenager's dad threatens to squash the band...
I have quite strong opinions on what music videos are for in 2019 - this has been a chance for me to put my money where my mouth is!
“This music video is a pop promo in the grand tradition of pop promos: End of school on a Friday afternoon, Mysterious little people that live in a cassette tape, concerned parents and special FX. The song and video are both about growing up.
"I’ve absolutely loved taking the opportunity to direct our own music videos. I have quite strong opinions on what music videos are for in 2019 and how they should be presented, and this has been a chance for me to put my money where my mouth is!
"The most impressive thing I’ve realised is how much of a group effort creating a music video is. I’ve always known it, but this time I’ve obviously worked much closer with the various characters, involved in every department. So, thank you to them.”
|Art Director||Benny Casey|
|Executive Producer||Mayling Wong|
|Production Manager||Joe Browne|
|1st AD||Tom Wynborne|
|Director of Photography||Arthur Loveday|
|Focus Puller||Gary Long|
|2nd AC||Klara Rychtarcikova|
|Hair & Make-up||Charli Avery|
|Editing company||Final Cut|
|Other credits||Cast: Gerald Williams (Father), Katelyn Tran (Daughter), Aaylia Rose (Friend)|
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