David Knight - 3rd June 2019

In a career now spanning over a decade Metronomy have made some outstanding music videos, working with directors like David Wilson, Daniel Brereton, Dent de Cuir and Michel Gondry. But here's a landmark moment, for their new song Lately: for the first time the band's frontman Joseph Mount has taken up directing duties himself.

And, with a combination of performance, lo-fi VFX, and dry humour, it's very Metronomy. There's a nod to the '80s, and in particular the classic film Honey I Shrunk The Kids, as Mount and his fellow bandmembers emerge from the spools of a cassette tape, found by a schoolgirl in the park and brought back to her bedroom. 

But the tiny band need to be careful, especially when the teenager's dad threatens to squash the band...

JOSEPH MOUNT:

I have quite strong opinions on what music videos are for in 2019 - this has been a chance for me to put my money where my mouth is!

“This music video is a pop promo in the grand tradition of pop promos: End of school on a Friday afternoon, Mysterious little people that live in a cassette tape, concerned parents and special FX. The song and video are both about growing up.

"I’ve absolutely loved taking the opportunity to direct our own music videos. I have quite strong opinions on what music videos are for in 2019 and how they should be presented, and this has been a chance for me to put my money where my mouth is!

"The most impressive thing I’ve realised is how much of a group effort creating a music video is. I’ve always known it, but this time I’ve obviously worked much closer with the various characters, involved in every department. So, thank you to them.”

PRO Credits

Credits

Art DirectorBenny Casey
DirectorJoseph Mount
Executive ProducerMayling Wong
Production ManagerJoe Browne
1st ADTom Wynborne
Director of PhotographyArthur Loveday
Focus PullerGary Long
2nd ACKlara Rychtarcikova
GafferPearce Crowley
ProducerMolly McGregor
WardrobeFelippe Johann
Hair & Make-upCharli Avery
EditorThomas Brigden
Editing companyFinal Cut
ColouristJonny Thorpe
Grading companyGlassworks
VFXAlvaro Cajal
CommissionerRhian Emanuel
LabelBecause Music
Other creditsCast: Gerald Williams (Father), Katelyn Tran (Daughter), Aaylia Rose (Friend)

David Knight - 3rd June 2019

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