Metronomy 'Lately' by Joseph Mount
David Knight - 3rd June 2019
In a career now spanning over a decade Metronomy have made some outstanding music videos, working with directors like David Wilson, Daniel Brereton, Dent de Cuir and Michel Gondry. But here's a landmark moment, for their new song Lately: for the first time the band's frontman Joseph Mount has taken up directing duties himself.
And, with a combination of performance, lo-fi VFX, and dry humour, it's very Metronomy. There's a nod to the '80s, and in particular the classic film Honey I Shrunk The Kids, as Mount and his fellow bandmembers emerge from the spools of a cassette tape, found by a schoolgirl in the park and brought back to her bedroom.
But the tiny band need to be careful, especially when the teenager's dad threatens to squash the band...
JOSEPH MOUNT:
I have quite strong opinions on what music videos are for in 2019 - this has been a chance for me to put my money where my mouth is!
“This music video is a pop promo in the grand tradition of pop promos: End of school on a Friday afternoon, Mysterious little people that live in a cassette tape, concerned parents and special FX. The song and video are both about growing up.
"I’ve absolutely loved taking the opportunity to direct our own music videos. I have quite strong opinions on what music videos are for in 2019 and how they should be presented, and this has been a chance for me to put my money where my mouth is!
"The most impressive thing I’ve realised is how much of a group effort creating a music video is. I’ve always known it, but this time I’ve obviously worked much closer with the various characters, involved in every department. So, thank you to them.”
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David Knight - 3rd June 2019
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Credits
Production/Creative
- Director
- Joseph Mount
- Producer
- Molly McGregor
- Production Company
- P
- Executive Producer
- Mayling Wong
- Production Manager
- Joe Browne
- 1st AD
- Tom Wynborne
Camera
- Director of Photography
- Arthur Loveday
- Focus Puller
- Gary Long
- 2nd AC
- Klara Rychtarcikova
- Steadicam
- Jake Whitehouse
Lighting/Grip
- Gaffer
- Pearce Crowley
Art
- Art Director
- Benny Casey
Wardrobe
- Hair & Make-up
- Charli Avery
- Wardrobe
- Felippe Johann
Editorial
- Editor
- Thomas Brigden
- Editing company
- FC
Grading
- Colourist
- Jonny Thorpe
- Colour grade company
- Glassworks
VFX
- VFX
- Alvaro Cajal
Commission
- Commissioner
- Rhian Emanuel
- Label
- Because Music
Other credits
Cast
Gerald Williams (Father), Katelyn Tran (Daughter), Aaylia Rose (Friend)
David Knight - 3rd June 2019