Metronomy 'Lately' by Joseph Mount
In a career now spanning over a decade Metronomy have made some outstanding music videos, working with directors like David Wilson, Daniel Brereton, Dent de Cuir and Michel Gondry. But here's a landmark moment, for their new song Lately: for the first time the band's frontman Joseph Mount has taken up directing duties himself.
And, with a combination of performance, lo-fi VFX, and dry humour, it's very Metronomy. There's a nod to the '80s, and in particular the classic film Honey I Shrunk The Kids, as Mount and his fellow bandmembers emerge from the spools of a cassette tape, found by a schoolgirl in the park and brought back to her bedroom.
But the tiny band need to be careful, especially when the teenager's dad threatens to squash the band...
I have quite strong opinions on what music videos are for in 2019 - this has been a chance for me to put my money where my mouth is!
“This music video is a pop promo in the grand tradition of pop promos: End of school on a Friday afternoon, Mysterious little people that live in a cassette tape, concerned parents and special FX. The song and video are both about growing up.
"I’ve absolutely loved taking the opportunity to direct our own music videos. I have quite strong opinions on what music videos are for in 2019 and how they should be presented, and this has been a chance for me to put my money where my mouth is!
"The most impressive thing I’ve realised is how much of a group effort creating a music video is. I’ve always known it, but this time I’ve obviously worked much closer with the various characters, involved in every department. So, thank you to them.”
|Executive Producer||Mayling Wong|
|Production Manager||Joe Browne|
|1st AD||Tom Wynborne|
|Director of Photography||Arthur Loveday|
|Focus Puller||Gary Long|
|2nd AC||Klara Rychtarcikova|
|Art Director||Benny Casey|
|Hair & Make-up||Charli Avery|
|Editing company||Final Cut|
|Other credits||Cast: Gerald Williams (Father), Katelyn Tran (Daughter), Aaylia Rose (Friend)|
Metronomy frontman Joseph Mount's second video for the band, following the recent Lately, is a dancefloor-ready comedy about gentrification and ice cream.
Benjamin Kutsko takes Edward Sharpe and The Magnetic Zeros' frontman Alex Ebert Stewart into a digital fever dream with his video for Perfect Time.
Desert Mountain Tribe go galactic in an effects-laden labour of love that's been a year in the making for the director Daniel Turner.
Inspired by the lyrics “So I pretend, this is going to be the last time”, KAM's video for Caggie Dunlop presents a recurring battle, as she tells herself again and again - she won't be back - …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …
Frank Lebon and Matt Prickett have been confirmed as panellists for Deep Cuts 3, the event …
Homespun Yarns have announced that their sixth competition screening event will take place on …
Henry Scholfield took top honours on the biggest night of the year for music videos, winning …
STORMZY’S ‘VOSSI BOP' WINS VIDEO OF THE YEAR