Kim Gehrig collaborated with Terrible Records artist Kirin J Callinan to re-record You Think You’re a Man – originally performed by cult icon Divine – and create a music video for the track, the purpose of which is to highlight the rise of drink-related violence in Australia, and in particular the 'King Hit' - the act of throwing a single punch at an unsuspecting victim - and its dreadful legacy.

The rise of the King Hit has led to a several young men dying after being punched, reaching epidemic levels in Sydney, Gehrig's hometown. That prompted her to explore the crisis of masculinity that lies behind the rise of the phenomenon.

In the video, one young man's battle for self-respect inexorably leads to disaster, Gehrig delivers the story with compassion and understanding, without ever condoning the act.