Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 11th May 2018

Mat Whitecross's beautifully crafted video for one of the best songs from Liam Gallagher's hugely successful solo album As You Were fills a nightclub with one person: the actress Sienna Guillory.

Whitecross has made a video for Paper Crown where, through the magic of motion control, the captivating Guillory multiplies as the video unfolds – but in a distinctive way: each new iteration progresses her character, with her mood subtly changing.

With Gallagher's presence limited to the audio, the sense that she is reacting to his lyrics is palpable – but then she also becomes the performer, and multi-instrumentalist. It just goes to show you don't need to see Liam Gallagher to make a very good Liam video.

MAT WHITECROSS:

"My top bucket list moment of 2017? Flying in a chopper to the Manchester premiere of Supersonic - and suddenly Liam pulls out a speaker and starts blasting out demos for the new album. It doesn’t get any better than that. Apocalypse (Be Here) Now. I instantly pestered Liam to let me do one of the videos, and I’m so happy that a year later they finally caved.

"Liam was off conquering South America, so they gave us free rein to try something a little different. I loved Paper Crown the first time I heard it. It’s an instant classic, in the tradition of the best ‘fuck you to an ex’ songs - like Bob Dylan’s Positively 4th Street. But it’s one thing to sing it, another to see the narrative played out in a video. I had to have a good headscratch about how you could bring a song like that to life without it seeming cruel.

"So then I wondered if we could swing it round 180, and instead of the song being a man slating a woman, have the video be a woman aiming all that criticism at herself - a surreal paranoid fever dream. Someone trapped in a nightclub with herself, the victim of a self-harming Bob Dylan truth attack.

"I’ve been a fan of Sienna Guillory's for such a long time - and was so happy she agreed to come on board. She smashed it from the second arrived. It was a really long and tricky shoot, but she kept the whole thing afloat with her energy and fun. I think a lot of other actors would have wrapped the camera round my neck as we hit midnight, but she was amazing from start to finish, rehearsing on guitar and drums in between takes, while juggling family commitments and writing a speech on feminism she was due to deliver at the crack of dawn the next morning.

"Sienna’s a genius. She walked onto set and within seconds had rethought and explained the whole concept of the video back to me, much better than I ever could. ‘It’s the 7 stages of grief isn’t it? She goes on a journey through pain and depression, but each area of the club brings her one step closer to acceptance and hope.’ Wish I’d thought of that.

"Can’t wait to see what people make of the video. And even if they hate it, it’s a cracking tune..."

Credits

DirectorMat Whitecross
ProducerSimon Spender
Production CompanyMy Accomplice
1st ADTy Hack
Director of PhotographySam Renton
Focus PullerSacha Jones
GafferWill Finch
Art DirectorSteve Blundell
WardrobeLori Wiechec
Make-upJess Cheetham
Grading companyCompany 3
VFXThe Brewery
EditorChris Roebuck
Editing companyTenThree
Other creditsTALOS SUPERVISOR: Malcolm Wooldridge TALOS OP: Digna Nigoumi TALOS ASSISTANT: James Gillett

David Knight - 11th May 2018

Related Content

video

Take That’s The Flood by Mat Whitecross

Shot at Dorney Rowing Lake near Eton back in July, Take That row back into action with this superb Mat Whitecross-directed promo for big 'welcome back Robbie we missed you' single The …

Jimmy Brown - 15th Oct 2010

video

Coldplay 'Adventure Of A Lifetime' by Mat Whitecross

Coldplay's first music video from their new album, A Head Full Of Dreams (out on December 4th) sees the band reimagined as chimps, thanks to the performance-capture technology …

Cat Velez - 30th Nov 2015

video

Take That 'Kidz' by Mat Whitecross and Eran Creevy

Following the rowing adventure that was his video for Take That's The Flood, Mat Whitecross teams up with Eran Creevy for their next single Kidz. Here Creevy takes us through the process behind …

Jimmy Brown - 2nd Mar 2011

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,