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Beck 'Colors' by Edgar Wright

David Knight - 3rd Apr 2018

After his biggest movie hit yet with Baby Driver - the film that was inspired by his late 90s video for Mint Royale - Edgar Wright makes a surprise return to music videos for Beck. And it also could be about to be part of something big.

The video for Colors (the title track from Beck's latest album) is a suitably dazzling display of colour and choreography, with Beck and co-star Alison Brie as the monochrome core within an army of 'aliens' performing a Busby Berkeley-like dance routine - choreographed by Ryan Heffington, who also created the brilliant choreography at the start of Baby. This is all presented in alternate keys of blue and yellow - the primary hues on the wonderful Colors album cover, by British designers Jimmy Turrell and Steve Stacey.

It's also exclusive to Apple Music. Not the first of its kind, for sure, but this new Beck video is an important flagbearer in the new drive by Apple to increase the take-up on its music service, via exclusive music videos and a generally much improved music video service. Two others, for A Tribe Called Quest and Kylie Minogue, are part of this initial rollout of exclusives for this service touted as having recently added 'thousands of videos'. It's what Apple is describing as "the best music video-watching experience available anywhere" and "ad-free".

Not, of course, free-to-view. And if you're not signed up to watch videos on Apple Music, and are still not tempted to do so, you can still watch the trailer here.

David Knight - 3rd Apr 2018

Tags

  • Choreography
  • Performance
  • Alternative
  • Rock

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Credits

Production/Creative

Director
Edgar Wright
Producer
Bridgitte Pugh
Production Company
Anonymous Content
Executive Producer
Nina Soriano

Camera

Director of Photography
Bill Pope

Art

Production designer
Ethan Tobman

Wardrobe

Wardrobe
Anastasia Magoutas

Choreography

Choreographer
Ryan Heffington

Casting

Lead actor
Beck, Alison Brie

Editorial

Editor
David Webb
Editing company
Final Cut

Grading

Colourist
Gregory Reese
Colour grade company
The Mill

VFX

VFX
The Mill
Post production company
The Mill

Other credits

Design

The Mill

Executive Producer

Anastasia Von Rahl

Producer

Daniel Midgley

Production Coordinator

James Morse

Shoot Supervisor

Daniel Thuresson

Creative Director

Lisha Tan

2D Lead Artist

Daniel Thuresson

2D Artists

Daniel Lang, Lisa Ryan, Julia Jordanova, Sven Dreesbach, Kai Chun Tsai, Brett Lopinsky

3D Artists

Michael Lori, Danny Garcia, Alice Panek

Design

Gap Yossanun, Patrick Kipper, Greg Rubner

Executive Producer, Color

Thatcher Peterson

Color Producer

Liza Kerlin

David Knight - 3rd Apr 2018

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