David Knight - 3rd Apr 2018

After his biggest movie hit yet with Baby Driver - the film that was inspired by his late 90s video for Mint Royale - Edgar Wright makes a surprise return to music videos for Beck. And it also could be about to be part of something big.

The video for Colors (the title track from Beck's latest album) is a suitably dazzling display of colour and choreography, with Beck and co-star Alison Brie as the monochrome core within an army of 'aliens' performing a Busby Berkeley-like dance routine - choreographed by Ryan Heffington, who also created the brilliant choreography at the start of Baby. This is all presented in alternate keys of blue and yellow - the primary hues on the wonderful Colors album cover, by British designers Jimmy Turrell and Steve Stacey.

It's also exclusive to Apple Music. Not the first of its kind, for sure, but this new Beck video is an important flagbearer in the new drive by Apple to increase the take-up on its music service, via exclusive music videos and a generally much improved music video service. Two others, for A Tribe Called Quest and Kylie Minogue, are part of this initial rollout of exclusives for this service touted as having recently added 'thousands of videos'. It's what Apple is describing as "the best music video-watching experience available anywhere" and "ad-free".

Not, of course, free-to-view. And if you're not signed up to watch videos on Apple Music, and are still not tempted to do so, you can still watch the trailer here.

PRO Credits


DirectorEdgar Wright
ProducerBridgitte Pugh
Production CompanyAnonymous Content
Executive ProducerNina Soriano
Director of PhotographyBill Pope
WardrobeAnastasia Magoutas
EditorDavid Webb
Editing companyFinal Cut
ColouristGregory Reese
Lead actorBeck, Alison Brie
ChoreographerRyan Heffington
Production designerEthan Tobman
Other creditsDesign: The Mill Executive Producer: Anastasia Von Rahl Producer: Daniel Midgley Production Coordinator: James Morse Shoot Supervisor: Daniel Thuresson Creative Director: Lisha Tan 2D Lead Artist: Daniel Thuresson 2D Artists: Daniel Lang, Lisa Ryan, Julia Jordanova, Sven Dreesbach, Kai Chun Tsai, Brett Lopinsky 3D Artists: Michael Lori, Danny Garcia, Alice Panek Design: Gap Yossanun, Patrick Kipper, Greg Rubner Executive Producer, Color: Thatcher Peterson Color Producer: Liza Kerlin

David Knight - 3rd Apr 2018

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