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David Knight - 3rd Apr 2018

After his biggest movie hit yet with Baby Driver - the film that was inspired by his late 90s video for Mint Royale - Edgar Wright makes a surprise return to music videos for Beck. And it also could be about to be part of something big.

The video for Colors (the title track from Beck's latest album) is a suitably dazzling display of colour and choreography, with Beck and co-star Alison Brie as the monochrome core within an army of 'aliens' performing a Busby Berkeley-like dance routine - choreographed by Ryan Heffington, who also created the brilliant choreography at the start of Baby. This is all presented in alternate keys of blue and yellow - the primary hues on the wonderful Colors album cover, by British designers Jimmy Turrell and Steve Stacey.

It's also exclusive to Apple Music. Not the first of its kind, for sure, but this new Beck video is an important flagbearer in the new drive by Apple to increase the take-up on its music service, via exclusive music videos and a generally much improved music video service. Two others, for A Tribe Called Quest and Kylie Minogue, are part of this initial rollout of exclusives for this service touted as having recently added 'thousands of videos'. It's what Apple is describing as "the best music video-watching experience available anywhere" and "ad-free".

Not, of course, free-to-view. And if you're not signed up to watch videos on Apple Music, and are still not tempted to do so, you can still watch the trailer here.

Credits

DirectorEdgar Wright
ProducerBridgitte Pugh
Production CompanyAnonymous Content
Executive ProducerNina Soriano
Director of PhotographyBill Pope
WardrobeAnastasia Magoutas
EditorDavid Webb
Editing companyFinal Cut
ColouristGregory Reese
Grading companyThe Mill
Post production companyThe Mill
VFXThe Mill
CastBeck, Alison Brie
ChoreographerRyan Heffington
Production designerEthan Tobman

David Knight - 3rd Apr 2018

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