BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

Promo News - 26th Jan 2018

Adriaan Louw delivers a fastmoving, uplifting video for Mabel and Not3s, set in the rich youth culture of Johannesburg.

Louw's camera never stops as Mabel is joined by Not3s to deliver vibrant performances with their fresh Jo'burg crew. A good time is clearly being had by all.


DirectorAdriaan Louw
ProducerAllison Swank
Production CompanyThe Swank Group
Production ManagerClaibel De Jager
1st ADJuan De Jäger
Director of PhotographyFelix Seuffert
Focus PullerKelebogile Mokanyane
GafferMaliyakhe 'cash' Radebe
Art DirectorTamzyn Botha
Stylist (Artist)Alex Sossah
HairAmanda Jah
Stylist (cast)Unathi Mkonto
Make-up (Cast)Mimi Duma
Director's RepresentationMarisa Garner @ Marisa Garner Associates
CommissionerLisa Foo

Promo News - 26th Jan 2018

Related Content


Major Lazer & Dj Maphorisa 'Particula' by Adriaan Louw

Cape Town-based director and photographer Adriaan Louw gives a distinctly African take to a downtown 70s vibe in his video for Major Lazer and DJ Maphorista.It's vibrant, feelgood, and …

David Knight - 12 months ago


Adriaan Louw signs to FAMILIA

South African director Adriaan Louw, who's work includes the video for Major Lazer's Particula and the new video for Mabel, has signed to FAMILIA for representation for music videos and …

Promo News - 8 months ago


Riky Rick 'I Can"t Believe It' by Adriaan Louw

Adriaan Louw channels the spirit and chaos of street protest with his gripping video for South African rapper Riky Rick's I Can't Believe It.In a wintry Johannesbourg, Louw creates an …

David Knight - 1 month ago


Jess Glynne 'I'll Be There' by Adriaan Louw

Jess Glynne's anthemic I'll Be There gets a big scenic treatment from Adriaan Louw.As Jess goes from driving past pink-coloured salt lakes of Los Coloradas, on Mexico's Los Yucatan …

Promo News - 6 months ago

Latest News


Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 10 days ago