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Chromeo 'Juice' by David Wilson

David Knight - 9th Nov 2017

David Wilson returns to music vids with the new Chromeo video, and heading for the orange groves of verdant California, in the process makes probably the best ad in the world ever for freshly squeezed OJ.

And, along the way, keying into the 'leg' iconography that's distinguished several of their album covers (and keyboard stands), Wilson reveals that Dave-1 and P-Thugg have by far the shapeliest, and best-waxed-and-heeled legs of all the male electro-pop duos.

Yes, those incredible pins are their real legs...

DAVID WILSON:

“Having had a long-standing love affair with imagery of men in heels, Chromeo’s new aesthetic made my heart sing. The key for me was embracing the heels look with the narrative of Dave and P travelling to find the perfect orange juice,”

“We were able to capture this with a high-gloss, European glamour look created by cinematographer Simon Chaudoir: the perfect man for the job. It was quite the task to achieve this piece in one California day’s worth of sunlight, but we got there with a big dose of fabulousness."

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David Knight - 9th Nov 2017

Tags

  • Comedy
  • Director's notes
  • Narrative
  • Performance
  • Dance
  • Pop

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Credits

Production/Creative

Director
Producer
Jason Baum
Production Company
The Director's Bureau
Executive Producer
Sue Yeon Ahn

Camera

Director of Photography
Simon Chaudoir

Art

Production designer
Almitra Corey

Editorial

Editor
Biff Butler

VFX

VFX Company

David Knight - 9th Nov 2017

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