Luke Bather - 7th Feb 2017

Sasha Rainbow directs this powerfully cool promo for Wild Beasts.

Shot in Bangalore, India, the clip acts as a portrait for a new generation of girls empowering themselves through skateboarding. Girls of all ages, in all manner of clothing, skate effortlessly through the city streets whilst onlookers seem amazed and confused.

These awesome females tear up streets and skateparks alike, by day and night, with the night time scenes flooded with gorgeous coloured lights. An all-round fantastic celebration of culture and empowerment.


"When I first heard Alpha Female, I had the epiphany to film the growing female skateboard scene outside the Western world. In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self empowerment through skateboarding. I thought India, with its colours and cinematic landscapes, was the place to do it.

"Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person.

"Meeting this remarkable community inspired me to dig deeper into their personal stories and the environment in which they developed themselves. I am now planning to return to India to film a documentary on the themes and figures involved in Alpha Female."


DirectorSasha Rainbow
ProducerFelix Jude West
ProducerRosalind Croad
Production CompanyRumble
Executive ProducerFritzi Nicolaus
Director of PhotographyAlexandre Jamin
Focus PullerRudresh Benchalli
2nd ACMani Bc
Art DirectorSomanna Somz
EditorSarah Peczek; Flaura Atkinson
Editing companyThe Quarry
ColouristMatthieu Toullet
Grading companyMPC
Director's RepresentationLock It In
CommissionerBart McDonagh
LabelDomino Records
Other creditsLine Producer: Venugopal Nair Location Assistant: Krishna Gowda Production Assistant: Badri Nath Production Assistant: Channy Lowang Production Assistant: Rebecca George Production Assistant: Chandu Ram DIT: Punith Coordinator: Dyna D’Souza Skaters: Ambika Shanmugam Ana Mohamed Arif Atita Verghese Channy Lowang Haima Simoes Kamali Moorty Mekerira Somanna Mukesh Feliz Nishchita Christina Verghese Nysa Jaiswal Padmini Rao Peter Pious Pooja Nair Poornabodh Nadavatti Rajashree Devchoudhury Rebecca George Rivka Faith Ramji Riya Kulkarni Rytasha Patnaik Shreya  Smita Kommini Tanvi Kudari Location Company: Apus Pictures Ltd. Camera & Lighting: Capture Crew Productions Ltd. Massive Thanks To The Holystoked Skate Crew Who Gave Us So Much Support During The Making Of This Video.  We Would Also Like To Thank Everyone At Skateistan, Who Connected Us To The Wonderful Indian Skaters.

Luke Bather - 7th Feb 2017

Related Content


Willy Moon 'Get Up' by Sasha Rainbow

Following the promo for Yeah Yeah, New Zealander Willy Moon teams up with Sasha Rainbow once again for this intensely-styled video to next single Get Up.

Jimmy Brown - 5th Aug 2013


FFS 'Call Girl' by Sasha Rainbow

The hand of a woman controls FFS (Franz Ferdinand and Sparks) on her tablet in this video for Call Girl, directed by Sasha Rainbow, where the bands' digitalised …

Cat Velez - 20th Oct 2015

Latest News