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Wild Beasts 'Alpha Female' by Sasha Rainbow

Luke Bather - 7th Feb 2017

Sasha Rainbow directs this powerfully cool promo for Wild Beasts.

Shot in Bangalore, India, the clip acts as a portrait for a new generation of girls empowering themselves through skateboarding. Girls of all ages, in all manner of clothing, skate effortlessly through the city streets whilst onlookers seem amazed and confused.

These awesome females tear up streets and skateparks alike, by day and night, with the night time scenes flooded with gorgeous coloured lights. An all-round fantastic celebration of culture and empowerment.

SASHA RAINBOW:

"When I first heard Alpha Female, I had the epiphany to film the growing female skateboard scene outside the Western world. In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self empowerment through skateboarding. I thought India, with its colours and cinematic landscapes, was the place to do it.

"Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person.

"Meeting this remarkable community inspired me to dig deeper into their personal stories and the environment in which they developed themselves. I am now planning to return to India to film a documentary on the themes and figures involved in Alpha Female."

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Luke Bather - 7th Feb 2017

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  • Documentary

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Credits

Production/Creative

Director
Sasha Rainbow
Producer
Felix Jude West
Producer
Rosalind Croad
Production Company
Rumble
Executive Producer
Fritzi Nicolaus

Camera

Director of Photography
Alexandre Jamin
Focus Puller
Rudresh Benchalli
2nd AC
Mani Bc

Art

Art Director
Somanna Somz

Editorial

Editor
Sarah Peczek; Flaura Atkinson
Editing company
The Quarry

Grading

Colourist
Matthieu Toullet
Grading company
MPC

VFX

VFX
Youngster

Agent

Director's Representation
Lock It In

Commission

Commissioner
Bart McDonagh
Label
Domino Records

Other credits

Line Producer: Venugopal Nair

Location Assistant

Krishna Gowda

Production Assistant

Badri Nath

Production Assistant: Channy Lowang

Production Assistant: Rebecca George

Production Assistant: Chandu Ram

DIT: Punith

Coordinator: Dyna D’Souza

Skaters

Ambika Shanmugam

Ana Mohamed Arif

Atita Verghese

Channy Lowang

Haima Simoes

Kamali Moorty

Mekerira Somanna

Mukesh Feliz

Nishchita Christina Verghese

Nysa Jaiswal

Padmini Rao

Peter Pious

Pooja Nair

Poornabodh Nadavatti

Rajashree Devchoudhury

Rebecca George

Rivka Faith Ramji

Riya Kulkarni

Rytasha Patnaik

Shreya 

Smita Kommini

Tanvi Kudari

Location Company: Apus Pictures Ltd.

Camera & Lighting: Capture Crew Productions Ltd.

Massive Thanks To The Holystoked Skate Crew Who Gave Us So Much Support During The Making Of This Video.  We Would Also Like To Thank Everyone At Skateistan, Who Connected Us To The Wonderful Indian Skaters.

Luke Bather - 7th Feb 2017

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